Samsung Ads is the #1 provider of device data in the U.S., helping advertisers maximize reach and drive efficiency at every step.
Powered by Samsung Ads’ proprietary data, Samsung DSP provides a brand-safe, secure, user-friendly platform to create campaigns while ensuring you target the right audiences.
With Samsung DSP, you can:
- Manage reach and frequency across linear, streaming, and digital platforms.
- Measure full-funnel attribution at the household level, including reach, engagement, conversion, and sales growth.
- Scale your reach across any inventory source, enabling you to optimize your ad delivery to reach your target audience more effectively.
- Optimize efficiency by leveraging Samsung's predictive data and your own data.
- Track the performance of your campaigns and make data-driven decisions.