March 29, 2023

What's new?

We’re excited to announce the launch of Smart Audiences.

Smart Audiences allow you to identify the best possible target audience to improve campaign performance.

Benefits

Powered by AI/ML, Smart Audiences optimize audience targeting according to your defined business objectives and KPIs. With the addition of these new audiences, you can simplify the creation of highly targeted campaigns based on customer behavior and preferences data. These audiences offer two main benefits:

• Incremental Reach: Connect with users/consumers never noticed or reached
• Balance Efficiency & Scale: Identify highly qualified consumers/viewers to help drive conversions

Use cases supported

• Connected TV App New User Acquisition: General app promotion to acquire new users who have not installed or launched an app.
• Connected TV App Content Based Promotion: Drive users to stream specific content available within an app and increase app engagement
• Look-alike Audience Expansion: Leverage 1st party advertiser data as a model seed to find new users who look-like or exhibit behaviors similar to existing users/high value audiences.

Availability

This update is available in the US only.

More information

Consult the Smart Audiences article for more information about this feature and for instructions.