This bid tactic is available if you have selected Programmatic Guaranteed in the Budget Allocation field. See Set up a Campaign for more information.
Make sure you have selected a Programmatic Guaranteed deal type from the Marketplace tab before accessing to this section, otherwise you will receive this message:
Settings
- Flight Bid Tactic: This field is locked at the Campaign level.
- PG Deal CPM: The amount in this field is populated automatically based on the Programmatic Guaranteed deal you have selected. This is the exact amount the flight will spend systematically for CPM bids throughout the campaign.
- Impressions: The number of impressions in this field is populated automatically based on the Programmatic Guaranteed deal you have selected. This is the exact amount of impressions the flight will aim to deliver systematically throughout the campaign.