Overview
The following information provides a list of standard in-app events supported by Samsung along with their descriptions. These events are designed to help you track and analyze user interactions within your app, enabling you to optimize your marketing campaigns and improve user engagement. The events are categorized to align with various app verticals and business needs, ensuring relevance and actionable insights.
Click the downward-facing caret on the far, right-side of the app vertical name to open the list of event names and their descriptions.
NOTE
To view the tables displayed in the app vertical without using the scroll bar, click the left and right arrows to collapse the side panels.
Dining
Event Name | Details |
|---|---|
cart_add | Triggered when the user adds an item to the shopping cart. |
wishlist_add | Triggered when the user adds an item to a wishlist or favorites list. |
purchase_initiated | Triggered when the user initiates a purchase or begins checkout. |
purchase_complete | Triggered when a purchase transaction is fully completed and confirmed. |
login | Triggered when the user successfully logs into an account. |
content_view | Triggered when the user views a specific piece of content (e.g., page, video, article). |
registration | Triggered when the user completes a registration or sign-up form. |
share | Triggered when the user shares content or the app via an external channel. |
subscription_completed | Triggered when a subscription term ends without renewal. |
cart_view | Triggered when the user views the shopping cart. |
E-commerce
Event Name | Details |
|---|---|
registration | Triggered when the user completes a registration or sign-up form. |
login | Triggered when the user successfully logs into an account. |
search | Triggered when the user performs a search within the app or service. |
list_view | Triggered when the user views a list or feed (e.g., category list, search results). |
content_view | Triggered when the user views a specific piece of content (e.g., page, video, article). |
wishlist_add | Triggered when the user adds an item to a wishlist or favorites list. |
cart_add | Triggered when the user adds an item to the shopping cart. |
purchase_complete | Triggered when a purchase transaction is fully completed and confirmed. |
purchase_initiated | Triggered when the user initiates a purchase or begins checkout. |
purchase_canceled | Triggered when the user cancels an order or purchase. |
Entertainment (streaming video)
Event Name | Details |
|---|---|
registration | Triggered when the user completes a registration or sign-up form. |
trial_start | Triggered when the user starts a free or introductory trial. |
subscription_started | Triggered when a subscription is started or first billed. |
subscription_canceled | Triggered when the user cancels an active subscription. |
login | Triggered when the user successfully logs into an account. |
content_view | Triggered when the user views a specific piece of content (e.g., page, video, article). |
share | Triggered when the user shares content or the app via an external channel. |
Finance
Event Name | Details |
|---|---|
registration | Triggered when the user completes a registration or sign-up form. |
login | Triggered when the user successfully logs into an account. |
account_open | Triggered when an account is successfully opened or approved. |
account_application | Triggered when the user submits an application to open or modify an account. |
credit_application | Triggered when the user submits a credit or loan application. |
account_cancel | Triggered when the user cancels or closes an existing account. |
invite | Triggered when the user sends an invite or referral to another user. |
payment_details | Triggered when the user adds, updates, or confirms payment details. |
share | Triggered when the user shares content or the app via an external channel. |
direct_deposit | Triggered when the user sets up, updates, or confirms a direct deposit. |
Gaming
Event Name | Details |
|---|---|
sign_up | Triggered when the user signs up for a service, offer, or newsletter. |
tutorial_complete | Triggered when the user completes the tutorial or onboarding flow. |
level_complete | Triggered when the user completes a game or app level. |
purchase | Triggered when a purchase is recorded as completed (generic purchase event). |
invite | Triggered when the user sends an invite or referral to another user. |
game_currency_purchase | Triggered when the user purchases in-game or virtual currency. |
share | Triggered when the user shares content or the app via an external channel. |
login | Triggered when the user successfully logs into an account. |
Health/Fitness
Event Name | Details |
|---|---|
cart_add | Triggered when the user adds an item to the shopping cart. |
wishlist_add | Triggered when the user adds an item to a wishlist or favorites list. |
purchase_initiated | Triggered when the user initiates a purchase or begins checkout. |
login | Triggered when the user successfully logs into an account. |
registration | Triggered when the user completes a registration or sign-up form. |
purchase_complete | Triggered when a purchase transaction is fully completed and confirmed. |
content_view | Triggered when the user views a specific piece of content (e.g., page, video, article). |
Travel (flight & hotel)
Event Name | Details |
|---|---|
search | Triggered when the user performs a search within the app or service. |
list_view | Triggered when the user views a list or feed (e.g., category list, search results). |
booking_complete | Triggered when the user successfully completes a booking or reservation. |
registration | Triggered when the user completes a registration or sign-up form. |
booking_canceled | Triggered when the user cancels a booking or reservation. |
login | Triggered when the user successfully logs into an account. |
payment_details | Triggered when the user adds, updates, or confirms payment details. |
wishlist_add | Triggered when the user adds an item to a wishlist or favorites list. |
purchase_initiated | Triggered when the user initiates a purchase or begins checkout. |
share | Triggered when the user shares content or the app via an external channel. |
For further assistance or customization, reach out to our support team.