Select a region and country to define the universe of TVs to base your report in this section.

1. Click the region drop down menu and select a region.
2. Click the country drop down menu and select one or more countries from the list that appears.

Add an audience using one of the following options: Audience List, DMP Audience or by building a custom audience.

Audience list

1. To add an audience from Audience List, click +Audience List. The Select Your Audience screen will display.
2. Select the audience(s) you want to include in your report. Use the search function to narrow down the list if needed. Click Import Audience. The audience(s) you have selected will appear in the Audience for Analysis section of the screen.

DMP audience

1. To add an audience from the DMP, click +DMP Audience. The Select Your DMP Audience screen will display.
2. Select the audience(s) you want to include in your report. Use the search function to narrow down the list if needed.
3. Click Import Segment. The audience(s) you have selected will appear in the Audience for Analysis section of the screen.

Custom audience

Custom audience allows you to combine different Audience List and/or DMP Audiences.

1. To create a custom audience, click +Custom Audience. The Create your custom audience screen will be displayed.
2. Enter a name for your audience in the name field.

Start by building your audience by including different segments :

Audience list
a) To add an Audience List segment, click +Audience List.
b) Select your audience segment(s) from the list displayed. Use the search field to narrow down your selection if necessary.
c) When you have selected the audience segment(s) you want to include, click Import Audience. Your audience segment(s) will appear on the custom audience screen.

DMP Audience
a) To add a DMP Audience, click +DMP Audience.
b) Select the DMP audience segment(s) you want to include from the list displayed. Use the search field to narrow down your selection if necessary.
c) When you have selected the audience segments you want to include, click Import Segment.

If desired, exclude audience segments following the process described in the steps above.

Click Create Audience to add the custom audience to the report.

Use the linear creatives section to understand the lift generated from the linear content you ran by specifying the linear media you want to calculate the lift against.

1. Toggle Set linear creatives to on to enable this option.
2. Select a study period for the linear content. Called Linear study period in the report output, this will filter the selection of linear content shown in the linear content section below.
   You might want to set different study periods for your campaigns/flights and linear content, for example, if your linear ads ran in April 2022 and Samsung campaigns ran in May 2022, you could want to generate the report to see how many people saw your linear ads in April and were then exposed to your Samsung campaign in May. To do so, set April as the Linear study period and set May as the Campaign/Flights study period.
3. Select either one or more linear advertiser/brands OR one or more content ID in the parameters section. See below for instructions.

Select a linear advertiser or brand

An advertiser is the company running a linear ad. A brand refers to the sub-component or product being advertised. For example, in an ad for a car, the car company is the advertiser and the car model is the brand.

1. Click Add next to linear advertiser/brand. The Select advertiser/brand page will be displayed.
2. Use the search field to search for an advertiser or brand. A list of advertisers or brands will be displayed.
   Select the appropriate entries on the list. 3. Click select at the bottom of the page. The selected items will be displayed in the linear advertiser/brand field. Repeat these steps until you have included all desired advertisers/brands.

Select a content ID

Content ID refers either to a creative ID provided by the ad provider or a creative that has been manually fingerprinted in order to be easily identified. User the content ID option if you want to include a specific ad in the report. See custom content for more details.

1. Click Add next to content ID. The Select content ID page will be displayed.
2. Enter the content ID in the search by content ID field.
3. Select the content ID to include in the report. Repeat these steps until you have included all desired content IDs in the report. The selected item(s) will be displayed in the content ID field.

After you have completed the sections on the screen, click run on the bottom right corner of the screen to run the report. A copy of the report will be emails to you as soon as the DSP generated it. You can also access and download the report in DSP.

If you have inadvertently missed a section, the run button will be greyed out. Scroll back up through the from to identify and act on any error messages. Once cleared, you should be able to run the report.

To access your report, navigate to the Lift Report screen: on the left panel, click reports and select lift under the audiences section. The Lift Report screen will be displayed.

The Lift Report screen lists and retains the generated reports for 90 days.

The lift report is a workbook that contains two or more tabs/sheets:

• Samsung Ads: This tab shows metrics for the lift based on all TVs in the Samsung Universe that were active during the defined study period.
• Linear: This tab appears if you enabled the Linear Creative option and shows metrics for Linear Ads based on Samsung TVs that watched linear content for more than a defined session duration. See the report output explanation on the Linear Ads Report article for more details.
• Cross-platform: The analysis on this tab compares Samsung Native Exposure (Native TV Placements) to Samsung Non-Native exposure (TVPlus, CTV, OLV, Display). It you defined linear creatives, the tab will include a Samsung vs Linear analysis.
• Glossary: This tab displays definitions of the the terms used in the report.

The Samsung Ads tab is organized into three sections:

Section one: provides details of the most important lift performance use cases.
Section two: provides a more granular lift analysis to allow you to take a deep dive into your campaign performace.
Section three: provides attribution analysis for advanced users

The columns on this tab are described in the table below, along with calculations if applicable.

Samsung Universe

Target Audience

By Audience Table

Examples of non-static audiences include rolling audiences, or smart audiences e.g. Audience of people who opened an App in the last 10 days (this audience will change everyday based on how many people open the app).

To verify that your audience is static, locate the audience in Audience Builder.

Compare the audience creation date and the Smart TV List last updated date. If they are within a few hours of each other, it is safe to assume that the audience is static and that the lift analysis captured in the By audience table is valid.

Save time creating a lift report by duplicating an existing report and updating the settings in the report definition. Consider this function when you want to create two similar report but:

• Use different audiences
• Use different geographic areas
• Use a different study period
• Use the same study period, but for brands or advertisers competing with those of a previously run report.

On the Lift Report screen:

1. Locate the report you want to duplicate by scrolling or using the search function.
2. Under the action column, click the duplicate icon.
3. The duplicated report will open in a report settings window. Update the settings as needed and submit your report.