March 29, 2023

What's new?

We’re excited to announce the launch of Campaign Type.

Smart Audiences allow you to identify the best possible target audience to improve campaign performance.

Benefits

Setting the right campaign objective for your ads is a crucial step to ensure proper targeting, placement, and optimization for success.
With Campaign Type, you can provide us with the goals you want to achieve the most by selecting your objective, inventory source and device.
Whether your aim is to increase brand awareness or viewer's engagement and interaction, we will use your choices to monitor the progress of your campaigns to guarantee the best delivery performance.

Availability

This update is available across all accounts and regions.

More information

Consult the Set Up a Campaign article for more information about this feature and for instructions.