Bid Activity

Updated on 13 Feb 2024
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The Bid Activity report allows the user to see eligible bid requests, bids, bid rates, wins, & win rates for the entire buyer account. Due to the massive amounts of data involved in producing the report, it can only cover a limited amount of time:

Interactive report: displays data for the last 7 days.
Real-time: the graph displays live data for the last 60 seconds; the aggregate data (the summary at the top of the page and the Campaigns, Flights and Sellers tables) reflects the statistics for the length of time the report has been running.

Metrics

The Bid Activity report displays information on the following metrics:

Metric	Description
Eligible Bid Requests	The number of eligible bid requests, which is determined by flight targeting criteria, such as marketplace (open market and deals), frequency caps, geography, segments, site lists, etc, as well as creative types are also determining eligible bid requests. VPAID creative can also limit the number of bid requests.
Bids	The number of requests that were bid on. Pacing applied on budget, impression, or click objectives will make the flight bid only on some of the available Bid Requests.
Bid Rate	Bids / Bid Requests
Wins	Actual impressions. The bid amount is the main thing that can affect the wins, along with the creative specs (bitrate, video file type, etc) and the actual content of the ad (alcohol, political, pharma, etc)
Win Rate	Wins / Bids
Eligible Unique Users	The number of unique users you've bid on (matching the targeting criteria); this metric is only available in extract reports
Bid Unique Users	The number of unique users seen in the bid requests (matching the targeting criteria); this metric is only available in extract reports
Impression Unique Users	The number of unique users reached with an impression (matching the targeting criteria); this metric is only available in extract reports

Interactive Report

URL: https://dsp.samsungads.com/reports/bid-activity

Data Retention: 7 days

Interactive graph available: Trends, Daypart, Scatter

The time range covered by the interactive report is shown at the top right of the report window; the totals for that time period are displayed above the graph.

Dimensions are chosen by selecting the desired dimension from the drop-down menu above the dimensions table.

NB - You must select Flight from the first dimension drop-down menu in order to select Deal and Deal ID from the second drop-down menu.

Dimensions

Category	Dimension	Description
General
	Advertiser	Advertiser Name
	Campaign	Campaign Name
	Device Type	Type of device (e.g. Connected TV)
	Exchange	Exchange name
	Exchange Seller	Exchange seller name
	Flight	Flight name
Temporal
	Day	Specific date the event happened (e.g. 2020-01-01)
	Day of Week	Day of the week, e. g. “Wednesday”
	Hour	Date and hour
	Hour of Day	Hour of day (0-23)

Real-time report

URL: https://dsp.samsungads.com/reports/realtime/bid-activity

The real-time bid activity report is, as its name indicates, generated in real-time from live data. When the report is launched, the METRICS graph displays your bid rate and win rate for the last 60 seconds; the aggregate data, such as the data displayed at the top of the page and in the Campaigns, Flights and Sellers tables, will display statistics for the length of time since the report has been launched.

You can opt to view statistics for a particular campaign, flight, or sellers by clicking on the relevant item in the Campaigns, Flights, or Sellers table. The information displayed will then only reflect the data relevant to the selected item.

For each table in the real-time bid activity report you can select the metrics from the drop-down menu at the top right of the table.

Dimensions

Dimension	Description
Campaign	Campaign name
Flight	Flight name
Seller	Exchange seller name

Extract report

URL: Samsung DSP

Step 1: Create a New Report

In the left-hand navigation panel, select Reports & Monitoring > Extract > Reports
Click on the New Report button at the top right of the page, and select Bid Activity. The following page will appear:

Step 2: Report Settings

Select dimensions as appropriate:

Category	Field	Description
General - filtering available
	Advertiser	Advertiser Name (include the ID)
	Campaign	Campaign Name (include the ID)
	Device Type	Type of device (e.g. Connected TV)
	Deal	Deal Name
	Deal ID	Deal ID
	Exchange	Exchange Name (include the ID)
	Exchange Seller	Exchange Seller Name (include the ID)
	Flight	Flight Name (include the ID)
Temporal - filtering not available
	Day	Specific date the event happened (e.g. 2020-01-01)
	Day of Week	Day of the week, e.g. “Wednesday”
	Hour	Date and Hour
	Hour of Day	Hour of day (0-23)

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Table of contents

Metrics
Interactive Report
Dimensions
Real-time report
Extract report