What's New

Samsung introduces Audience Insights, a Samsung Demand Side Platform (DSP) tool that empowers brands to explore and anlyze their audiences throughout the Samsung ecosystem to plan, optimize, and deliver finer and more informed campaign results.

Audience Insights enables you to

• analyze strategy impact
• discover new audiences
• uncover more on existing audiences
• save time in campaign development
• execute holistic planning, activation, and reporting

Benefits

Audience Insights helps advertisers understand which viewers are watching what content with demographic-based insights. The feature provides more detail, analyzing what and how viewers are watching with cross-channel insights across linear, streaming, and gaming channels.

Availability

This feature is available for all accounts across the U.S. and Canada.

More Information

For more information, see Audience Insights in the DSP Help Center.