App Launch
- 01 Jul 2024
- 2 Minutes to read
- DarkLight
App Launch
- Updated on 01 Jul 2024
- 2 Minutes to read
- DarkLight
Article summary
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With App Launch, you can build an audience based on the number of times an application was opened from a Samsung TV.
This allows you to easily target and categorize users related to the content they consumed (streaming vs gaming).
Feature Availability
Some features are not supported yet in every region. Use this table to see if you have access to this feature based on your location.
| Region | Country |
|---|---|
| Asia | IN, KR |
| Europe | GB, FR, DE, IT, ES, AT, CH, BE, BG, HR, CY, CZ, DK, EE, FI, GR, HU, IE, LV, LT, LU, MT, NL, PL, PT, RO, SK, SI, SE |
| Oceania | AU, ID, MY, NZ, PH, SG, TH, VN |
| North America | USA, CA |
| South America | BR, MX |
| Middle East/North Africa | AE, EG, SA |
Only authorized applications will be presented in the list. Please contact your Account Manager (i.e., Admin) if you want to request a specific application to be whitelisted and added to your buyer account.
- Study Period: Samsung DSP enables you to build audiences based on a static study period, with pre-defined date ranges (7 days, 30 days, 90 days) or custom ranges. Enter the date range for the study period and click on Apply.
OR
- Rolling Window: The Rolling window enables the creation of audiences based on a continuously refreshed dataset with respect to the current date, e.g., last 7 days, last 30 days, etc. The rolling window period can be up to a year, defined either in days (1-365) or weeks (1-52), and requires an end date. For the end date, any day between the current date and up to a year ahead may be selected.
Audience Details
Use the Search Bar to filter the list based on the ID or name.
Data details
- Data Source: The App Launch segment in Audience Builder is based on the Smart TV apps installed on Samsung TVs. Samsung TV’s operating system collects this data and only collects information related to the user’s action of opening an application.
- Data Scope: The App Launch data in Audience Builder is limited to 2016+ Samsung TV models and only collects launch activity data.
- Data Calculation: The App Launch feature in Audience Builder identifies all the TV IDs which are associated with a specific list of apps selected by the user during the period of consideration.
- Data Availability/delay: This App Launch segment in Audience Builder is currently collected across all regions but activated in Audience Builder for specific regions. This data is updated every 24 hrs currently.
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