App Usage
- 28 Sep 2023
- 2 Minutes to read
- DarkLight
App Usage
- Updated on 28 Sep 2023
- 2 Minutes to read
- DarkLight
Article summary
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App Usage provides you with information regarding the amount of time viewers spent on a specific open application. This can be used as a complementary segment of App Launch.
Feature Availability
Some features are not supported yet in every region. Use this table to see if you have access to this feature based on your location.
| Region | Country |
|---|---|
| Asia | IN, KR |
| Europe | GB, FR, DE, IT, ES, AT, CH |
| Oceania | AU, NZ |
| North America | USA, CA |
| South America | BR, MX |
Only authorized applications will be presented in the list. Please contact your Account Manager (i.e., Admin) if you want to request a specific application to be whitelisted and added to your buyer account.
- Study Period: Samsung DSP enables you to build audiences based on a static study period, with pre-defined date ranges (7 days, 30 days, 90 days) or custom ranges. Enter the date range for the study period and click on Apply.
OR
- Rolling Window: The Rolling window enables the creation of audiences based on a continuously refreshed dataset with respect to the current date, e.g., last 7 days, last 30 days, etc. The rolling window period can be up to a year, defined either in days (1-365) or weeks (1-52), and requires an end date. For the end date, any day between the current date and up to a year ahead may be selected.
- Viewership threshold: The minimum amount of time a viewer should watch the content for the metrics to be considered.
Samsung DSP will identify and account for TVs that have consumed content per viewing session (i.e., the time the TV is on) and not over the total duration set by the Study Period. This drop-down list includes values ranging from 1 minute to 60 minutes.
Audience Details
Use the Search Bar to filter the list based on the ID or name.
Data details
- Data Source: App Usage is based on applications consumed on Samsung TVs. This data is directly obtained from the TV using Samsung ACR System that has the capability to identify the application being used through ACR signals.
- Data Scope: App usage is available only for countries where ACR technology is enabled. Audience Builder currently supports App Usage audiences built in the US, Canada, Spain, UK, France, Italy, Germany, Switzerland, Austria.
- Data Calculation: A list of Smart TVs is generated based on the application being used from a TV within the selected study period, or rolling window.
- Data Availability/delay: The App Usage is updated every 24 hours in Audience Builder.
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