This page gathers the improvements brought to the Samsung DSP platform to enhance the user experience.

Q3

Release Spotlight

Featured Tab

September 13, 2024

A curated selection of top native Samsung TV+ inventory made available for you.

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Searchability Enhancement

September 13, 2024

Find relevant inventory more quickly by applying new filters.

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Audience Insights Combination

September 13, 2024

You can now seamlessly combine both first-party and third-party audiences.

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Q2

Release Spotlight

Conversion Audience

April 1, 2024

Ensure accurate reporting across lift reports with new guardrails around conversion audiences.

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Maximize Conversion Bid Tactic

April 1, 2024

Maximize Conversion Bid Tactic now supports MMP integration.

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Observer Role

April 1, 2024

We have broadened our range of user roles by introducing the new “Observer” role.

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See other release notes

Q1

Release Spotlight

Enhancing the selection of Open Market Inventory

February 22, 2024

Significant improvements to the Open Market section have been made to facilitate the selection.

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Troubleshooting tool: Bid Loss Reasons

February 20, 2024

A solution to quickly identify delivery issues and solve them in real-time.

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Audience Inisights

February 13, 2024

Discover what your audience is watching with demographic-based insights.

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