The Cast Viewership Report provides insights on the viewership of audiences based on category (movie, news, etc.) and can be filtered by timeframe, location, and viewing time.

Feature Availability

Some features are not supported yet in every region. Use this table to see if you have access to this feature based on your location.

Creating a Cast Viewership Report

To create a Cast Viewership Report, in the Audience section, click the “+New Report” button.

Then enter the details of the cast report in the form as below:

General Settings

Name: Enter a name for the cast viewership report

Country: Select the country via dropdown list. The platform currently supports the following countries for viewership reports:

• Canada
• United States

More countries will be available in the future.

Study Period:

Pre-defined date ranges (7 days, 30 days, 90 days) or custom ranges can be selected and applied.

Viewership threshold: thresholds for viewing time for a user can be set via the dropdown list. These include values ranging from 1 minute to 60 minutes.

Cast Settings

To generate a cast report, at least one value in either Credit or Genre fields must be selected. Note that multiple values within each field have an “or” relationship between them, while the fields have a “and” relationship between them. In the above example, the resulting dataset will include viewership data for Sports with Stephen Curry or Bo Jackson appearing in the credits.

Once ready, your viewership cast report will appear as below. See Audience Profiling for more details.