Samsung DSP offers advertisers the ability to leverage Automatic Content Recognition (ACR) data to identify audiences who have been underexposed or unexposed to their linear campaign. These audiences can then be targeted with Connected TV (CTV), mobile, and desktop inventory. The incremental reach can then be measured using the Incremental Reach Report.

Feature Availability

Some features are not supported yet in every region. Use this table to see if you have access to this feature based on your location.

Step 1 - Include linear ads for reporting

To measure incremental reach of your campaign, you must add linear ads to your campaign to see linear exposure in the Incremental Reach report and identify incremental reach by ad type.

1. In the Campaign form, under General Settings, tick the Count exposure of your linear TV ads into your audience reach next to Linear TV ads reach.
2. Search applicable ads and select the ads you want to include by clicking the checkmark :

Fingerprint and Custom Content

Samsung DSP allows you to fingerprint your video content to ease the monitoring of its exposure on Samsung TVs. See Custom Content for more information.

Alternate Method: Audience Builder for linear audience suppression

Create linear audience for suppression

The first step is to create an audience for suppression, which will consist of the TIFA (Tizen ID for Advertising) for the TVs that have been previously exposed to your ad(s)/campaigns. Follow the steps below to create this audience and thereafter exclude it, in order to target the TVs that have not previously been exposed to your linear ads:

1. Under the Include Segments section of a new audience, click Add segments. See Audiences if you don’t know how to get access to this page.
2. In the pop-up window, select the country of your audience.
3. In the left pane, select Linear ads.
4. In the right section, select Study Period and click the calendar icon to pick the date your linear ad began.
5. For Advertiser/Brand OR Content, select the advertiser or brand to include all linear ads of that Advertiser/Brand or select the specific content (linear ad) you want to exclude.
6. Click Add segment to validate your changes.
7. Click Create Audience to confirm the creation of this audience.

8. Add this list consisting of all TVs that have been exposed to your linear ad(s) to the flight. This is done by targeting this newly created segment with your flight. See Flight Targeting for more information.
   1. In the Targeting tab, select Smart TV lists.
   2. Find the name of the segment defined earlier and click the forbidden sign icon to exclude the segment.
   3. Click Save to confirm.

Include additional audiences

In this step, you will add your other audiences that you are targeting for incremental reach, including CRM, 3P, 1P, geo etc.
You can do it by either using the Geography / Device and Browser / IP List options in the Targeting tab or third-party DMPs (data management platforms) such as Lotame, LiveRamp in the Audiences tab.

1. Click the checkmark icon next to the segments you wish to include.
2. Click Save to confirm.

Step 2 - Measure your incremental reach

Samsung DSP provide you with two reports to measure the exposure of your ads.

• See Reach & Frequency Report to measure the number of devices that were affected by your ad and get details about the frequency.
• See Incremental Reach Report to measure the performance of your ads by comparing your linear reach with reach achieved via Samsung inventory and/or cross-device.