Mobile App Data Segments
- 28 Aug 2024
- 3 Minutes to read
- DarkLight
Mobile App Data Segments
- Updated on 28 Aug 2024
- 3 Minutes to read
- DarkLight
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Samsung Ads uses Mobile App Name and App Category to target mobile-based behavior in Samsung DSP.
Data is consistently being gathered from all Galaxy devices regarding who has used specific apps, how long they were engaged with that app, at what time and for how long that engagement continued.
Samsung DSP provides a way to use this information to better target your audiences and increase the effectiveness of your campaigns.
In addition to creating mobile audience segments, Samsung DSP auto-generates a corresponding Mobile-TV audience linked using Samsung’s Device Graph solution. Samsung’s own proprietary device graph links TVs in one household to corresponding mobile devices (phones, tablets, laptops) in the same household to better leverage mobile data for both Mobile and TV campaigns.
Feature Availability
Some features are not supported yet in every region. Use this table to see if you have access to this feature based on your location.
| Region | Country |
|---|---|
| North America | USA |
Build Mobile App Segments
- From the Audiences tab, create a new Standard Audience.
- Click + Add segments.
- Open Samsung Mobile from the left-navigation panel and choose either App Category or App Name to define your mobile data segments.
- App Category - segment grouping according to interest (e.g., Beauty, Art & Design, Action, Food & Drink, Lifestyle, etc.)
- App Name - Apps Name segment lists mobile apps by name, description, category, owner, and App Bundle ID (third-party provided).
- Define a Study Period.
Mobile app data is available up and until the period ending December 31, 2023.
- Study Period: Samsung DSP enables you to build audiences based on a static study period, with pre-defined date ranges (7 days, 30 days, 90 days) or custom ranges. Enter the date range for the study period and click on Apply.
OR
- Rolling Window: The Rolling window enables the creation of audiences based on a continuously refreshed dataset with respect to the current date, e.g., last 7 days, last 30 days, etc. The rolling window period can be up to a year, defined either in days (1-365) or weeks (1-52), and requires an end date. For the end date, any day between the current date and up to a year ahead may be selected.
- Configure Mobile App criteria:
- App Usage Frequency (required for Mobile App Name) - represents how many times a user opens a selected app, or apps, within a specified time interval.
- App Usage Time in minutes (required for Mobile App Name) - how many minutes a selected app has been used within a particular category(ies), within a specified time interval.
- Number of Apps Installed by Category (Mobile App Category segments only) - a tally of all mobile apps installed under a particular category.
- Configure Audience Details.
- App Category - App Category, or use the Search bar.
- App Name - use the Search bar, sorting arrows, and filters to search for apps.
- Filters include:
- App Bundle ID - the unique identifier for Android apps in the app store.
- App Owner - information provided by third-party partners.
- App Category - category of interest or relevance
- Filters include:
- App Category - App Category, or use the Search bar.
- Use the checkbox next to each app to select the mobile apps you want to include in your segments.
- Click Add Segments to create your mobile audience.
Successful completion shows an Available indicator in the Audience status sidebar.
- Click the refresh icon in the Audience breakdown information panel to get accurate information for your segments.
See also Audience Refinement.
Samsung DSP does not support the Audience Conversion feature for mobile segments at this time.
Mobile-TV Linking
Samsung DSP auto-generates a corresponding TV Audience associated with the Mobile Audience based on Device Graph. An info banner appears on your mobile audience screen stating that this process takes five hours to complete.
Once complete, the status banner refreshes with a link to the newly created Mobile-TV audience.
The new corresponding audience is also listed in the Audiences section.
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