---
title: "Ad Types"
slug: "linear-ads"
updated: 2023-09-28T15:35:20Z
published: 2023-09-28T15:35:20Z
canonical: "help.dsp.samsungads.com/linear-ads"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.dsp.samsungads.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Linear Ads

This option enables adding segments based on their viewership of ads between programs on Linear TV.

Segments can be defined based on viewership of ads for a specific brand or even as granular as the actual creatives, and can include study periods going as far back as 16 months.

## Feature Availability

Some features are not supported yet in every region. Use this table to see if you have access to this feature based on your location.

| Region | Country |
| --- | --- |
| Asia | IN, KR |
| Europe | GB, FR, DE, IT, ES, AT, CH |
| Oceania | AU, NZ |
| North America | USA, CA |
| South America | BR, MX |

![](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/image-1687847403277.png?sv=2026-02-06&spr=https&st=2026-11-06T15%3A46%3A06Z&se=2026-11-06T16%3A46%3A06Z&sr=c&sp=r&sig=2c1cBoYnqeVDg0IWko45ojr%2Fdet2Mubto4%2BwO1QE%2Fmk%3D)

- **Study Period**: Samsung DSP enables you to build audiences based on a static study period, with pre-defined date ranges (7 days, 30 days, 90 days, 6 months, last year) or custom ranges. Enter the date range for the study period and click on **Apply**.  

![image.png](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/image-ORNHZR99.png?sv=2026-02-06&spr=https&st=2026-11-06T15%3A46%3A06Z&se=2026-11-06T16%3A46%3A06Z&sr=c&sp=r&sig=2c1cBoYnqeVDg0IWko45ojr%2Fdet2Mubto4%2BwO1QE%2Fmk%3D)

OR

- **Rolling Window**: The Rolling window enables the creation of audiences based on a continuously refreshed dataset with respect to the current date, e.g., last 7 days, last 30 days, etc. The rolling window period can be up to a year, defined either in days (1-365) or weeks (1-52), and requires an end date. For the end date, any day between the current date and up to a year ahead may be selected.  

![image.png](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/image-04SP1WZ6.png?sv=2026-02-06&spr=https&st=2026-11-06T15%3A46%3A06Z&se=2026-11-06T16%3A46%3A06Z&sr=c&sp=r&sig=2c1cBoYnqeVDg0IWko45ojr%2Fdet2Mubto4%2BwO1QE%2Fmk%3D)

## Audience Details

**Advertiser**: Enter an advertiser’s name.

- **Brand**:Enter a brand name.

          
          

The *Brand* refers to a sub-component or product of an advertiser. For instance a car company (BMW) would be the advertiser and the car models (i.e Series in the case of BMW) would be considered as the brand.

- **Content**:Select the content based on Advertiser, brand, Segment Name, date it first aired, date it last aired.  

![](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/image-1687847610665.png?sv=2026-02-06&spr=https&st=2026-11-06T15%3A46%3A06Z&se=2026-11-06T16%3A46%3A06Z&sr=c&sp=r&sig=2c1cBoYnqeVDg0IWko45ojr%2Fdet2Mubto4%2BwO1QE%2Fmk%3D)

### Data details

- **Data Source**: The information about Linear Ads captured by the Samsung ACR system is provided by our Ads Metadata partners:
  - US, CA: Numerator (Kantar Group)
  - ROW (EU5, BR,MX,AU): Ebiquity (Nielsen)

          
          

The Ads metadata partners provide Linear Ad metadata such as Brand, Advertiser, Name of Ad, Description, and Time of airing.

- **Data Scope**: Numerators detect the fingerprints of Linear ads through the video-based Pattern Recognition (PR) technology to monitor TV airplay across all stations. The provider currently captures ads metadata on 7 major National Networks, 150 Major Cable Networks, 450 Local Market Televisions, Major Syndication Televisions and provides Samsung Ads with the Ad fingerprints and metadata on a daily basis.
- **Data Calculation**: A list of Smart TVs is generated based on their exposure to ads by the specified Advertiser, Brand, and Content within the selected study period or rolling window. If a particular ad is not available in *Audience Builder*, it is most likely due to the metadata provider. If further investigation is required, please raise a support ticket.
- **Data Availability/delay**: Linear Ad Data delay of 48-72 hours from its airing until it is available in *Audience Builder*. Once the Ads are aired on the TVs, the Ad metadata provider uploads the Ad fingerprint (if it is a new ad) after 24-36 hours and it takes an additional 24-36 hours before it can be accessed in *Audience Builder* to define audience segments.