Samsung DSP’s forecasting system predicts bid requests for an ad campaign across different channels and target audiences.

You can use this information to adjust budget allocation, creative content, and targeting parameters. This allows you to maximize the ROI of your campaign while reducing under-deliveries.

Before starting

To use forecasting, it is recommended to look at the Daily Bid Requests metrics and then apply your expected win rate for this inventory to get the estimated impressions.

Estimated Impressions = Daily Bid Requests X Expected Win Rate Percent.

The following estimated win rates can be used for the United States as a baseline:

• CTV: 2%
• Online Video: 5%
• Online Display: 5%

Example: If the Daily Bid Requests shows 231M, you can estimate (using a win rate of 2%) about 4.62M impressions per day for a CTV campaign. You can then apply the expected CPM to estimate the budget amount you would need.

Use the forecast widget

1. In the left panel, click Campaigns .

2. Create a campaign by clicking +New Campaign in the upper right-hand corner OR select an existing campaign.

3. Create a flight by clicking on New Flight in the upper right-hand corner OR select an existing flight in the list.

4. Make sure the Start and End Dates (located in the General Information section) are correct, meaning within 28 days from the current date, and set up in accordance to the actual Flight start/end date/time. If not, you will receive the following message: `The flight start date cannot be prior to the campaign start date. Please review the campaign or flight schedule settings, then try again.'

5. Make sure the following requirements are met, or else the Run Forecast button will be disabled: Geography, Creative, and Open Market/Direct Deals.
   

6. In upper right hand corner of the New Flight or Edit Flight form is the Forecast widget. Click Forecast.

9. The Forecasting pane will appear. Click Run Forecast.
10. Once generated, you can download your results by clicking the CSV button at the bottom of the pane.

Your results will be generated in a pane with two tabs: Result and Insight. Above both tabs is the Forecast Confidence chart, which predicts how likely you are to reach your goals based on the information you provided.

Forecasting Results

Forecasting Insight

The Insights tab provides feedback on your forecast and suggests ways you can improve your results. For example, if your targeting criteria is too narrow (selecting male users only located in Iowa that are interested in Day Time Dramas AND Home & Garden AND Finance), Forecasting Insights will display a message that your targeting criteria is too narrow and include a link where you can update your targeting criteria.

Troubleshooting

This section helps you resolve potential issues you might encounter when running a forecast.