Drive performance with display ads on mobile, desktop, and tablets.

Settings

In the flight configuration page, edit the sections of the following tabs as described.

Strategy tab

1. Under General Settings, click Bid Tactic.
2. In the Bid Amount field, enter a value between $2 and $4 on open market.

Targeting tab

1. Under the Content category, click Platform and select Web.
2. Under the Content category, click Fold (Position) and select Above the fold.
3. Under the Content category, click Viewability.
4. Click the Display tab and select the last option (Top 10%: Target inventory that has an Integral Ad Science viewability rating in the top 10%).
5. Under the Targeting category, click Device and Browser.
6. Select the following options, one at a time, and click Include:
   1. Computer
   2. Mobile
   3. Tablet
7. Once the 3 device types have been added, you will see the following screen, showing that these 3 device types are included in the audience:
   

Creatives tab

Creative types compatible with this inventory are:

• Image
• HTML5
• Ad Server VAST URL

Select the supported creative types by clicking the checkmark icons on the left of the creative listing.

Included creatives will have a green colored checkmark icon.
Creatives that have not been included will have a grey check mark icon.
Clicking it will include the creative and the icon will be replaced with a green check mark icon.