- 13 Feb 2024
- 3 Minutes to read
- DarkLight
Bid Activity
- Updated on 13 Feb 2024
- 3 Minutes to read
- DarkLight
The Bid Activity report allows the user to see eligible bid requests, bids, bid rates, wins, & win rates for the entire buyer account. Due to the massive amounts of data involved in producing the report, it can only cover a limited amount of time:
- Interactive report: displays data for the last 7 days.
- Real-time: the graph displays live data for the last 60 seconds; the aggregate data (the summary at the top of the page and the Campaigns, Flights and Sellers tables) reflects the statistics for the length of time the report has been running.
Metrics
The Bid Activity report displays information on the following metrics:
Metric | Description |
---|---|
Eligible Bid Requests | The number of eligible bid requests, which is determined by flight targeting criteria, such as marketplace (open market and deals), frequency caps, geography, segments, site lists, etc, as well as creative types are also determining eligible bid requests. VPAID creative can also limit the number of bid requests. |
Bids | The number of requests that were bid on. Pacing applied on budget, impression, or click objectives will make the flight bid only on some of the available Bid Requests. |
Bid Rate | Bids / Bid Requests |
Wins | Actual impressions. The bid amount is the main thing that can affect the wins, along with the creative specs (bitrate, video file type, etc) and the actual content of the ad (alcohol, political, pharma, etc) |
Win Rate | Wins / Bids |
Eligible Unique Users | The number of unique users you've bid on (matching the targeting criteria); this metric is only available in extract reports |
Bid Unique Users | The number of unique users seen in the bid requests (matching the targeting criteria); this metric is only available in extract reports |
Impression Unique Users | The number of unique users reached with an impression (matching the targeting criteria); this metric is only available in extract reports |
Interactive Report
URL: https://dsp.samsungads.com/reports/bid-activity
Data Retention: 7 days
Interactive graph available: Trends, Daypart, Scatter
The time range covered by the interactive report is shown at the top right of the report window; the totals for that time period are displayed above the graph.
Dimensions are chosen by selecting the desired dimension from the drop-down menu above the dimensions table.
NB - You must select Flight from the first dimension drop-down menu in order to select Deal and Deal ID from the second drop-down menu.
Dimensions
Category | Dimension | Description |
---|---|---|
General | ||
Advertiser | Advertiser Name | |
Campaign | Campaign Name | |
Device Type | Type of device (e.g. Connected TV) | |
Exchange | Exchange name | |
Exchange Seller | Exchange seller name | |
Flight | Flight name | |
Temporal | ||
Day | Specific date the event happened (e.g. 2020-01-01) | |
Day of Week | Day of the week, e. g. “Wednesday” | |
Hour | Date and hour | |
Hour of Day | Hour of day (0-23) |
Real-time report
URL: https://dsp.samsungads.com/reports/realtime/bid-activity
The real-time bid activity report is, as its name indicates, generated in real-time from live data. When the report is launched, the METRICS graph displays your bid rate and win rate for the last 60 seconds; the aggregate data, such as the data displayed at the top of the page and in the Campaigns, Flights and Sellers tables, will display statistics for the length of time since the report has been launched.
You can opt to view statistics for a particular campaign, flight, or sellers by clicking on the relevant item in the Campaigns, Flights, or Sellers table. The information displayed will then only reflect the data relevant to the selected item.
For each table in the real-time bid activity report you can select the metrics from the drop-down menu at the top right of the table.
Dimensions
Dimension | Description |
---|---|
Campaign | Campaign name |
Flight | Flight name |
Seller | Exchange seller name |
Extract report
URL: Samsung DSP
Step 1: Create a New Report
- In the left-hand navigation panel, select Reports & Monitoring > Extract > Reports
- Click on the New Report button at the top right of the page, and select Bid Activity. The following page will appear:
Step 2: Report Settings
Select dimensions as appropriate:
Category | Field | Description |
---|---|---|
General - filtering available | ||
Advertiser | Advertiser Name (include the ID) | |
Campaign | Campaign Name (include the ID) | |
Device Type | Type of device (e.g. Connected TV) | |
Deal | Deal Name | |
Deal ID | Deal ID | |
Exchange | Exchange Name (include the ID) | |
Exchange Seller | Exchange Seller Name (include the ID) | |
Flight | Flight Name (include the ID) | |
Temporal - filtering not available | ||
Day | Specific date the event happened (e.g. 2020-01-01) | |
Day of Week | Day of the week, e.g. “Wednesday” | |
Hour | Date and Hour | |
Hour of Day | Hour of day (0-23) |