Audience Solutions allows you to browse, mix and match and activate 1P, 3P and Samsung proprietary audiences for targeting.

Audience data sources

• Samsung TV / Mobiles - A replica of the current Audience Builder audiences from Samsung's own data. Includes Samsung's ACR and Mobile data.
• Advertiser 1st Party - Your own segments sent via a Data Management Platform integration. DMP 1st party audiences data is sourced through integrations like Liveramp. Narrow down the list of audiences to choose from by filtering by vendor or by searching for an audience name.
• 3rd Party - 3rd party data are segments based on 3P data providers like Experian, Axciom, Polk, and Epsilon. Narrow down the list of audiences to choose from by filtering by vendor or by searching for an audience name.
• Samsung off-the-shelf - Off-the-shelf curated Samsung segments created by the Analytics teams.
• Saved Audiences - Audiences previously created in the Audience Solutions tool.
• Smart Audience - Smart Audiences previously created in Audience Builder.

Get started learning how to use Audience Solutions in the Get started section.

Get started

Follow the directions below to learn how to use Audience Solutions.

1. On the left hand ribbon, click the Audiences icon. The Audiences menu will be displayed.
2. Click Audience Solutions. The Audience Solutions listing page will be displayed.

3. Click New Audience. The New Audience - Audience Solutions page will be displayed.
4. In the Name field, enter a name for your audience.
5. Click +Add Audience. The Add Audience page will be displayed.

Add audience segments

You can construct your Audience solutions audience using existing 1P, 3P and custom audience segments as well as build and add a Samsung Custom Audience.

Get started by selecting the audience country: Click the Audience Country drop down menu. Select the audience country.

Follow the instructions below to learn how to add existing segments and how to build and add a Samsung Custom Audience.

Add 1P, 3P and custom audience segments

1. On the Audiences panel on the left hand side, select the audience source from the options available:

• Advertiser 1P audiences
• 3P Audiences
• Combined Audiences
• Smart Audiences
• Samsung Custom Audiences

The associated audience segments will be displayed:

2. Select the checkbox or checkboxes for the segments you want to include in your audience solutions audience.
3. Click Add Audience to add the segment or segments. The segments you selected will be displayed.
4. Click +Add Audience and repeat steps 1-3 to add additional segments from other sources.

Build and add a Samsung Custom Audience

1. On the Audiences panel on the left hand side, select Samsung Custom Audiences.

2. Click +Samsung Custom Audience on the top right corner of the page. The New Audience - Audience page will be displayed.
3. In the Name field, enter a name for your Samsung Custom audience.
4. Click +Add segments. The New Audience - Add Segments page will be displayed.
5. On the panel on the left, select the segment type you would like to include in your audience.
6. Select the segment or segments to include from the options displayed on the right hand side.
7. Click Create Audience to create your audience. Your audience will take about 15 minutes to process but you proceed with refinement while it is in process.

Refine your audience

The audience segments that you added in the previous step will be displayed on the New Audience - Audience Solutions page.
Use the functions on this page to refine your audience by grouping or ungrouping segments as well as by applying Boolean operators to the segment or groups.

Grouping

Group two or more audience segments using the grouping function.

1. Select 2 or more segments from the options displayed.
2. Click the Group button on the toolbar. The segments will be grouped together and the text representation will be updated so that all grouped segments are captured between brackets. For example, (Audience Segment 1 AND Audience Segement 2).

To reverse grouping, select the Ungroup button to separate the segments from the group.

Boolean operators

Apply Boolean operators, AND, OR and NOT, to segments or groups of segments to further refine your audience.

• AND - Aggregates selected segments, where each included segment is a required condition for the audience.
• OR - Makes each selected segment a distinct condition for the audience, where each item is at the exclusion of the other.
• NOT - Excludes the selected segments as a condition for the audience.

1. Select the segments, or segment groups from the options displayed.
2. Select the Boolean operator button. The operators will be displayed. Select the operator you wish to apply. The text representation will be updated to reflect this change. For example, Audience Segment 1 OR Audience Segment 2.

Audience insights

Note the Audience Insights column in the far right of the window. It contains two pieces of data:

• Overall Reach - Unique number of devices in the selected Audience - A list of distinct devices included in the audience.
• Total CPM Fee - The Total CPM Fee which is the maximum fee you would pay for an impression.

To exclude a segment from the audience insights:

1. Under Actions column, select the three dots. The Actions submenu will be displayed.
2. Select Hide. The segment will be hidden and excluded from Overall Reach and Total CPM Fee total.

To reverse this, select Show under the Actions column. The segment and associated data will be included in the Audience Insights.

Review and create your audience

When you have made your selections, perform the following steps:

1. In the Audience Insights area to the upper right of the New Audience - Audience Solutions screen, click the refresh button to display several projected details.

Details displayed are:

• Overall Reach - The projected overall reach of the audience represented as a Tizen Identifier for Advertising (TIFA) value.
• Samsung TV - The projected number of Samsung TVs of the audience represented as a TIFA value.
• Data CPM Fee - Cost Per Mille (CPM) value, a pricing metric used to measure the total cost of an ad for every 1,000 impressions it receives.

2. If satisfied with the insights, click Create Audience. A message will be displayed to confirm that the audience was successfully created.

Edit your audience

Once you have created the audience, you may want to add, remove, group, or ungroup items in it.

Follow the instructions below to learn how to edit your audience:

1. On the Audience Solutions listing page, click the audience that you want to update. The audience detail page will be displayed.
2. Edit the audience as needed.
3. Click Update Audience. The Audience Solutions list will be displayed and the status of the audience will be set to Updating while the changes are processed.

Monitor your audience

Monitor changes and keep track of your audience reach over time using the history function.

Follow the instructions below to learn how to access Audience Solutions event log and history.

Event log

The Event Log captures the changes made to your audience since it was created.

1. On the Audience Solutions listing page, click the audience that you want to monitor. The audience detail page will be displayed.
2. In the upper right hand corner, click the three dots (...).
3. Click Event Log. The Event Log page will be displayed.

History

The History page provides insights about Audience reach over time, how the has been used and a log of changes, similar to the event log.

1. On the Audience Solutions listing page, click the audience that you want to monitor. The audience detail page will be displayed.
2. In the upper right hand corner, click the three dots (...).
3. Click History. The history page will be displayed.

The History page has three sections:

• History reach over time: The history reach over time chart displays audience reach over time in either a bar chart or line graph. Update the study period by selecting the calendar icon and either select a custom range or select a pre-defined period from the options displayed.
• Audience usage: The usage usage panel lists the campaigns and flights where the audience has been used.
• History log: The history log captures the changes made to your audience since it was created