---
title: "Welcome to Samsung DSP"
slug: "welcome-to-samsung-dsp"
updated: 2025-08-14T21:43:09Z
published: 2025-08-14T21:43:09Z
canonical: "help.dsp.samsungads.com/welcome-to-samsung-dsp"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.dsp.samsungads.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Welcome to Samsung DSP

![](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/get-started.png?sv=2026-02-06&spr=https&st=2026-11-04T05%3A08%3A50Z&se=2026-11-04T06%3A08%3A50Z&sr=c&sp=r&sig=CGsg78APrJjuQ5xsnOziuurqmoQe%2BH2FWczDpuRuZRw%3D)

Samsung Ads is the #1 provider of device data in the U.S., helping advertisers maximize reach and drive efficiency at every step.

Powered by Samsung Ads’ proprietary data, Samsung DSP provides a brand-safe, secure, user-friendly platform to create campaigns while ensuring you target the right audiences.

With Samsung DSP, you can:

- Manage reach and frequency across linear,  streaming, and digital platforms.
- Measure full-funnel attribution at the household level, including reach, engagement, conversion, and sales growth.
- Scale your reach across any inventory source, enabling you to optimize your ad delivery to reach your target audience more effectively.
- Optimize efficiency by leveraging Samsung's predictive data and your own data.
- Track the performance of your campaigns and make data-driven decisions.

[Get Started](/docs/getting-started)