This page is designed to assist you in setting up a campaign aimed at increasing website traffic and user engagement.

The campaign you create will be focused on encouraging users to take a specific action, such as making a purchase, signing up, or achieving any other conversion metric on the website.

Prerequisites

The following are necessary to create the website conversion campaign.

1) Create and implement a segment/pixel

Samsung DSP supports several segment types that you can use according to your need. See Segments (Pixels) for more information about the advantages of each segment type and learn how to create one.

To enable Samsung DSP to track user actions on your website and contribute to bid optimization, you must copy the tag segment and paste it onto your website.

(2) Set up a conversion group

Conversion Group defines how Samsung DSP interprets data received from the segment implemented on a website.

See Conversion Group to create and set up a conversion group.

• In the Data Source drop-down list, select Segment.
• Under Segments, click Add to include the segment you have created in the previous step.

Create a campaign

1. In the left pane, click on Campaigns .
2. In the upper right-hand corner, click on +New Campaign.
3. Under Drive Engagement, select Website Conversion and click Next.
4. Select Real-Time Bidding (RTB) and click on Start Creating Campaign.
5. Set up the rest of the campaign form by following the instructions in Real-Time Bidding Campaign.

Set up a flight

1. Add the conversion group to the flight in the Flight Strategy tab. See Flight Conversion Tracking for more information.
2. Set up the Maximize Conversions bid tactic to use machine learning to drive a higher website conversion rate and a reduced average cost per action. See Maximize Conversions Bid Tactic for more information.
3. Finish setting up your flight by following instructions in Flight Setup.

Get real-time performance feedback

Track conversions in real-time with the Delivery Interactive report. Add attribution metrics to your report to capture campaign performance while it is in progress.

Use the Delivery interactive report article to learn how to create a delivery interactive report.

Evaluate what is working or worked in the past to develop optimization recommendations.

Generate post-campaign reports

At the conclusion of your campaign:

1. Generate a Conversion Group Based Lift Report to measure the impact on audiences exposed to your Samsung campaigns compared to audiences unexposed to your Samsung campaigns.

   • See Lift report to review the best practices for creating a lift report.
   • See Conversion group based lift report to learn how to create and interpret a conversion group based lift report.

2. Generate a Delivery report to measure capture delivery and attribution metrics for the duration of the campaign. Use the Delivery interactive report article to learn how to create a delivery interactive report.