Video Games
- 28 Sep 2023
- 2 Minutes to read
- DarkLight
Video Games
- Updated on 28 Sep 2023
- 2 Minutes to read
- DarkLight
Article summary
Did you find this summary helpful?
Thank you for your feedback
This option is to target gaming audiences from different gaming platforms by console, genre, game titles for games played on consoles connected to Samsung TVs.
The Samsung ACR system detects the gameplay through the game fingerprints.
Feature Availability
Some features are not supported yet in every region. Use this table to see if you have access to this feature based on your location.
| Region | Country |
|---|---|
| Asia | IN |
| Europe | GB, FR, DE, IT, ES, AT, CH |
| Oceania | AU, NZ |
| North America | USA, CA |
| South America | BR, MX |
- Study Period: Samsung DSP enables you to build audiences based on a static study period, with pre-defined date ranges (7 days, 30 days, 90 days) or custom ranges. Enter the date range for the study period and click on Apply.
OR
- Rolling Window: The Rolling window enables the creation of audiences based on a continuously refreshed dataset with respect to the current date, e.g., last 7 days, last 30 days, etc. The rolling window period can be up to a year, defined either in days (1-365) or weeks (1-52), and requires an end date. For the end date, any day between the current date and up to a year ahead may be selected.
Audience Details
- Console: Enter in the search box or select in the drop-down list the console(s) where the game is available.
- Genre: Enter in the search box or select in the drop-down list the type of the game.
- Publisher: Enter in the search box or select in the drop-down list the company that finances the game’s development.
- Title: Enter in the search box or select in the drop-down list the game’s name.
- Data Source: The video game-related metadata is provided to Samsung ACR by Gameopedia, Samsung Ads' game metadata provider. The provided data includes game fingerprints, game title, publisher, and genre metadata and is updated on a daily basis.
Data details
- Data Scope: Samsung ACR system can detect metadata from a game console, monitors, or receivers connected to Samsung TVs via HDMI connection. Cloud-based gaming apps like Google Stadia etc cannot be detected by Samsung ACR systems. The game-related data that can be processed by Audience Builder is limited to what is fingerprinted by Gameopedia at the request of Game Sales teams.
- Data Calculation: A list of Smart TVs is generated based on matching criteria based on specified console, genre, title, or publisher within the selected study period or rolling window. There are no additional filters such as game console association or event type filters applied to generate this list.
- Data Availability/delay: The Video Games fingerprints and metadata are provided by Gameoepdia and updated on a daily basis. Once the data is sent to Samsung DSP, it takes between 48-72 hours to become available for targeting in Audience Builder. If a specific game title is missing from AB, a support ticket needs to be raised for the team to look into the game's metadata. This must be done within 72 hours after the game has been played.
Was this article helpful?
