The role of the Planner involves supervising the progress of a campaign to ensure that the advertiser's campaign objectives are met. The Planner is responsible for verifying that all campaign configuration parameters, such as schedule, state, ...

The Buyer role within Samsung DSP empowers users to purchase digital ad space or impressions from publishers or ad networks in order to effectively deliver their ads to a specific audience. Specifically, Buyers can: Define their target aud...

The Observer role provides users with the ability to access key data related to buyer accounts such as delivery reports, campaign metrics and creative details. This information is essential for teams seeking to stay updated on the progress of var...

The Buyer Manager role enables Samsung DSP users to perform administrative tasks such as the direct management of users under their buyer account without relying on their account manager at Samsung Ads. Accessing the role In order to get acces...