Use Case: Frequency Management
- 02 Oct 2023
- 1 Minute to read
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Use Case: Frequency Management
- Updated on 02 Oct 2023
- 1 Minute to read
- DarkLight
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Samsung DSP allows you to include the frequency of linear ad impressions as if it was part of your Samsung DSP campaign. This allows you to better manage frequency of your entire campaign across multiple channels.
Before following this procedure, make sure you have an audience set with Linear Ads segments. If not, see Audiences for creating your audience and Linear Ads to define this segment.
Step 1: Incorporating linear ad exposure into the campaign
On the New Campaign or Editing Campaign page, under General Settings, tick the checkbox next to Linear TV ads reach.
Select all relevant Linear ads that you wish to include.
Including Linear TV ads reach ensures that your reporting will include linear ad exposure so you can measure frequency across DSP creatives and linear ads.
Under Campaign Frequency, click +Add next to Campaign frequency cap.
Enter the maximum number of impressions for a time interval that will be applied to a device or an IP address.
The best practice is to set a frequency such that it is no less than 10 impressions per week per IP address.
For example, if a limit of 6 impressions per day per IP address is set, and if the delivery on linear ads is 4 for a given day, then 2 impressions will be delivered via the Samsung Ads campaign for that day.
- In the By drop-down list, select IP address and tick the checkbox next to Linear TV ads to use the linear ads previously selected in the General Settings. This ensures that those linear ad exposures are contributing to your Campaign frequency cap.
Including the linear ads reach under General Settings, but not checking the Increase your campaign frequency count with linear ads exposures checkbox under Campaign Frequency will report on linear ads frequency without adding the listed linear ads occurrences to the campaign frequency capping.
The campaign-level frequency limits will apply across all flights of the campaign.
Step 2: Measure reach and frequency
Leverage the Reach and Frequency Report to measure the reach and frequency of your Samsung DSP media and linear campaign. See Reach & Frequency Report for more details.
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