To enable advertisers to have their product remain top of mind for audiences seeking a particular product type, Samsung DSP provides the capability to re-target viewers of your competitors’ linear ads. This guide covers the best practices to optimize your campaign to remain top-of-mind with customers in your sector.

Feature Availability

Some features are not supported yet in every region. Use this table to see if you have access to this feature based on your location.

Step 1 - Create your linear audience for retargeting

Start by creating an audience of all TVs exposed to competitors’ linear ads. If there are multiple competitors whose audiences you wish to re-target, this can be done either combining audiences of all competitors into a single segment or creating individual segments for each competitor to target them independently.

1. Create a new audience

Navigate to the Audiences section and create a new audience by clicking the +New Audience button.

2. Include the segment as part of the Audience

In the “Include Segments” section, click the Add segments button.

Then select the target country:

You will then see the Add Segments screen:

1. Specify the Study Period or Rolling Window [1].

• The Study Period is a period fixed in time and will never change, specifying a start date and an end date.

• The Rolling Window is a period that will move in time, so the end date will always be yesterday, and then it will go back to the number of days/weeks selected.

2. Enter the Advertiser and Brand whose audience you wish to target [2] or you can click on the Content tab to select linear ads individually. On the Content tab, you will see the following screen:
   

3. Select the ads whose viewers you wish to target by checking the box on the left of the ID. Under the content tab, you will see the Ad ID, the Advertiser name, Brand name and the name of the Ad as well as the date of the first and last airing.

4. Click the Add Segments button [3].

Step 2 - Add the linear audience to your flight

When creating a flight, you can add your newly created audience as a targeting segment.

1. Go to Targeting > Smart TV List > Search for your audience:
   
2. Click the checkmark icon next to your target segment. A green check mark icon indicates that the list of Smart TVs has been included.
3. Click the Save button.

Step 3 - Include additional audiences

You can optionally include viewers of your competitors' ads for retargeting who make up your other audiences, including CRM or 3P etc. The resulting audience will be those included within your specified CRM/3p/other audience who have viewed the competitors’ linear ad.

1. Go to Targeting > Audiences and select the data provider/audience.
2. Click the checkmark to include the segments
3. Click the Save button to save the audience.