trader_supply_activity (Trader API v1)

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trader_supply_activity

Name	Type	Description
advertiser_id	int	Advertiser Name
advertiser_name	string	Advertiser Name
bidder_id	int	Bidder Name
bidder_name	string	Bidder Name
buyer_currency	string	Buyer currency
buyer_id	int	Buyer identifier
buyer_name	string	Buyer name
campaign_end_date	date	Campaign end date
campaign_id	int	Campaign Name
campaign_name	string	Campaign Name
campaign_start_date	date	Campaign start date
day	string	Date in ISO format (ex: 2020-01-01)
day_of_week	string	Day name of the week (ex: Wednesday)
device_type_id	int	ex: Connected TV
device_type_name	string	ex: Connected TV
exchange_id	int	Exchange Name
exchange_name	string	Exchange Name
exchange_seller_external_id	int	Exchange seller external identifier
exchange_seller_id	int	Exchange Seller Name
exchange_seller_name	string	Exchange Seller Name
flight_id	int	Flight Name
flight_name	string	Flight Name
hour	string	Date and hour in ISO format (ex: 2020-01-01-10)
hour_of_day	string	Hour of the day, in 24h format (ex: 10)
month	string	Year and month of event in the following format: YYYY-MM
year	string	Year of event in the following format: YYYY
campaign_external_label	string	External Label set at the campaign level
flight_external_label	string	External Label set at the flight level
deal_id	string	Direct Deal ID
deal_name	string	Deal name
format	string	Creative Format (ex: 300x250, Video)

Name	Type	Description
bid_rate	float	Bid rate
bid_requests	int	Bid requests
bids	int	Bids
buyer_cpm	float	Cost per mille (thousand impressions) for this buyer
buyer_media_cpm	float	Buyer cost per mille on media spend
buyer_media_spend	float	Buyer media spend
buyer_media_spend_u	int	Buyer media spend (microdollars)
buyer_spend	float	Buyer spend includes the media spend plus all the fees which are incurred by the campaigns. The buyer spend is a sum of the media fees plus the data fees, ad serving fees and Samsung DSP fees. The buyer spend reflects your actual cost of a campaign to the agency.
buyer_spend_u	int	Buyer spend (microdollars)
media_cpm	float	Media CPM: Cost per mille (thousand impressions) for this media
media_spend	float	The raw cost of the media without the data, ad serving and Samsung DSP fees included.
media_spend_u	int	Media spend (microdollars)
requests_paced	int	Request paced
requests_submitted	int	Requests submitted
unadjusted_media_cpm	float	Unadjusted media cost per mille
unadjusted_media_spend	float	Unadjusted media spend
unadjusted_media_spend_u	int	Unadjusted media spend (microdollars)
unique_browsers_bid_approx	int	Approximate bid unique browsers
unique_browsers_eligible_approx	int	Approximate eligible unique browsers
unique_browsers_win_approx	int	Approximate win unique browsers
win_rate	float	Win rate
win_rate_bid_requests	float	Win rate bid requests
win_rate_paced	float	Win rate paced
win_rate_submitted	float	Win rate submitted
wins	int	Wins

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