trader_delivery_video (Trader API v1)

trader_delivery_video

Data retention: 2 years and 1 month
Maximum selected date range: 2 years and 1 month

Dimensions

Name	Type	Description
hour	string	Date and hour in ISO format (ex: 2020-01-01-10)
day	string	Date in ISO format (ex: 2020-01-01)
hour_of_day	string	Hour of the day, in 24h format (ex: 10)
day_of_week	string	Day name of the week (ex: Wednesday)
country_code	string	Country Name
country_name	string	Country Name
region_code	string	State, Province or Region Name
region_name	string	State, Province or Region Name
language_id	int	(ex: EN, FR)
language_name	string	(ex: EN, FR)
buyer_currency	string	Buyer currency
device_type_id	int	ex: Connected TV
device_type_name	string	ex: Connected TV
device_id	int	(ex: Tizen TV)
device_name	string	(ex: Tizen TV)
app_bundle_id	string	App Bundle ID
app_bundle_name	string	App Bundle ID
url_domain	string	Site Domain URL
exchange_seller_site_id	int	Exchange seller site identifier
exchange_seller_site_name	string	Exchange seller site name
creative_id	int	Creative Name
creative_name	string	Creative Name
flight_id	int	Flight Name
flight_name	string	Flight Name
campaign_id	int	Campaign Name
campaign_name	string	Campaign Name
buyer_id	int	Buyer identifier
buyer_name	string	Buyer name
advertiser_id	int	Advertiser Name
advertiser_name	string	Advertiser Name
exchange_id	int	Exchange Name
exchange_name	string	Exchange Name
exchange_seller_id	int	Exchange Seller Name
exchange_seller_name	string	Exchange Seller Name
position_id	int	Above the fold, Below the fold or Unknown
position_name	string	Above the fold, Below the fold or Unknown
campaign_external_label	string	External Label set at the campaign level
flight_external_label	string	External Label set at the flight level
creative_external_label	string	External Label set at the creative level

Metrics

Name	Type	Description
adserving_fee	float	Ad serving fees will only appear in Samsung DSP reports if the campaign is serving enhanced display creatives or video creatives. All standard creatives and creatives served via third party ad tags will not have any ad serving fees aggregated in the report. If the campaign is serving enhanced and video creatives, the ad serving fees will be added to Samsung DSP buyer spend to make sure budget pacing includes ad serving and the campaign does not overspend.
average_view_rate	float	Average progress for Video creatives that shows on average how far the video creative is allowed to play before being closed/stopped. This is based on the exact percentage, not the percentiles.
buyer_cpc	float	Cost per click for this buyer
buyer_cpcv	float	Cost per completed views for this buyer (spend/how many people actually watch the whole creative).
buyer_cpm	float	Cost per mille (thousand impressions) for this buyer
buyer_spend	float	Buyer spend includes the media spend plus all the fees which are incurred by the campaigns. The buyer spend is a sum of the media fees plus the data fees, ad serving fees and Samsung DSP fees. The buyer spend reflects your actual cost of a campaign to the agency.
ctr	float	Click Through Rate – this is the number of Clicks events over the number of overall Impressions expressed as a percentage.
clicks	int	A click event is counted when a user clicks on the ad/creative.
video_complete	int	Video viewed completely - number of times the video was viewed to the end.
completion_rate	float	Video Completed / Video Started
data_fee	float	Data fees are a sum of all the data which are being used by the campaigns. They will include MOAT Viewability tracking, any and all IAS brand safety, viewability filtering, suspicious activity filtering and context attributes and any Lotame audiences which are being leveraged by the campaigns.
video_errors	int	Video Errors
video_fullscreen	int	Video being viewed in fullscreen mode
impressions	int	An Impression is counted when the ad is initially loaded. In the case of video ads, it is not necessary for the video creative to play for an impression to be counted.
media_cpcv	float	Cost per completed views for this media
media_cpm	float	Media CPM: Cost per mille (thousand impressions) for this media
media_spend	float	The raw cost of the media without the data, ad serving and Samsung DSP fees included.
video_mute	int	Video being Muted - number of impressions
video_pause	int	Video being Paused - number of impressions where the video was paused.
video_first_quartile	int	Video viewed at 25% before being skipped or exited. Also known as Video First Quartiles
video_midpoint	int	Video viewed at 50% before being skipped or exited. Also known as Video Mid Point
video_third_quartile	int	Video viewed at 75% before being skipped or exited. Also known as Video Third Quartiles
video_resume	int	Video being Resumed - number of impressions where the video was paused and then resumed afterward.
video_skip	int	Video that was skipped
video_start	int	Video Started
trader_fee	float	Samsung DSP fees are simply the platform usage fees outlined in your contract.
video_unmute	int	Video being Unmuted