trader_delivery_segments_iab (Trader API v1)
  • 26 Jun 2023
  • 3 Minutes to read
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trader_delivery_segments_iab (Trader API v1)

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Article summary

trader_delivery_segments

  • Data retention: 4 months
  • Maximum selected date range: 3 months

Dimensions

NameTypeDescription
advertiser_idintAdvertiser Name
advertiser_namestringAdvertiser Name
bidder_idintBidder Name
bidder_namestringBidder Name
buyer_idintBuyer identifier
buyer_namestringBuyer name
campaign_idintCampaign Name
campaign_namestringCampaign Name
conv_conversion_group_namestringConversion Group Name and ID
conv_conversion_group_idintConversion Group Name and ID
creative_idintCreative Name
creative_namestringCreative Name
creative_type_idintCreative Type (ex: Video)
creative_type_namestringCreative Type (ex: Video)
buyer_currencystringBuyer currency
deal_idstringDirect Deal ID
flight_idintFlight Name
flight_namestringFlight Name
formatstringCreative Format (ex: 300x250, Video)
conv_segment_idintConversion Segment Name
conv_segment_namestringConversion Segment Name
exchange_idintExchange Name
exchange_namestringExchange Name
position_idintAbove the fold, Below the fold or Unknown
position_namestringAbove the fold, Below the fold or Unknown
exchange_seller_idintExchange Seller Name
exchange_seller_namestringExchange Seller Name
daystringDate in ISO format (ex: 2020-01-01)
hourstringDate and hour in ISO format (ex: 2020-01-01-10)
day_of_weekstringDay name of the week (ex: Wednesday)
hour_of_daystringHour of the day, in 24h format (ex: 10)
segment_idintSegment identifier
segment_full_namestringSegment full name
campaign_external_labelstringExternal Label set at the campaign level
flight_external_labelstringExternal Label set at the flight level
creative_external_labelstringExternal Label set at the creative level

Metrics

  
NameTypeDescription
impressionsintAn Impression is counted when the ad is initially loaded. In the case of video ads, it is not necessary for the video creative to play for an impression to be counted.
impressions_droppedintImpressions dropped
clicksintA click event is counted when a user clicks on the ad/creative.
clicks_droppedintClicks dropped
ctrfloatClick Through Rate – this is the number of Clicks events over the number of overall Impressions expressed as a percentage.
buyer_spendfloatBuyer spend includes the media spend plus all the fees which are incurred by the campaigns. The buyer spend is a sum of the media fees plus the data fees, ad serving fees and Samsung DSP fees. The buyer spend reflects your actual cost of a campaign to the agency.
buyer_cpmfloatCost per mille (thousand impressions) for this buyer
buyer_cpcfloatCost per click for this buyer
conv_causedintNumber of times a conversion event was triggered and can be attributed to a valid impression or click event for this campaign/flight/creative.
advertiser_spendfloatThe advertiser spend report reflects the marked up price of the flight for the advertiser. (the active margin field, in the margin section of the strategy portion of the flight form)
advertiser_cpmfloatCost per mille (thousand impressions) for this advertiser
advertiser_cpcfloatCost per click for this advertiser
advertiser_cpafloatCost per acquisition/conversion for this advertiser - advertiser spend / Conv. view Through.
advertiser_postclick_cpafloatCost per post-click acquisition/conversion for this advertiser. per post-click acquisition = Conv. Click Through.
buyer_cpafloatCost per acquisition/conversion for this buyer - acquisition and conversion are the same thing.
buyer_postclick_cpafloatPost-click cost per action for this buyer. This is calculated as [buyer_spend / conversion_postclick]
buyer_margin_percentfloatbuyer spend / advertiser spend
conv_postviewintConversion View Through (attributed to an impression) - this is a count of conversions attributed to an impression.
conv_postclickintConversion Click Through (attributed to a click) - this is a count of conversions attributed to a click.
conv_caused_ctrfloatPercentage of Conv. Click Through / Clicks
conv_caused_vtrfloatPercentage of Conv. View Through / Impressions
media_spendfloatThe raw cost of the media without the data, ad serving and Samsung DSP fees included.
data_feefloatData fees are a sum of all the data which are being used by the campaigns. They will include MOAT Viewability tracking, any and all IAS brand safety, viewability filtering, suspicious activity filtering and context attributes and any Lotame audiences which are being leveraged by the campaigns.
adserving_feefloatAd serving fees will only appear in Samsung DSP reports if the campaign is serving enhanced display creatives or video creatives. All standard creatives and creatives served via third party ad tags will not have any ad serving fees aggregated in the report. If the campaign is serving enhanced and video creatives, the ad serving fees will be added to Samsung DSP buyer spend to make sure budget pacing includes ad serving and the campaign does not overspend.
trader_feefloatSamsung DSP fees are simply the platform usage fees outlined in your contract.
media_cpmfloatMedia CPM: Cost per mille (thousand impressions) for this media
media_cpcfloatCost per click for this media
media_cpafloatCost per acquisition/conversion for this media
media_postclick_cpafloatCost per post-click acquisition/conversion for this media. media_spend / conv_postclick
conv_revenuefloatThis is the Revenue from a conversion. - how much revenue we track when there is a conversion, i.e. when the viewer completes a purchase of whatever is being advertised.
conv_postclick_revenuefloatConversion revenue Click-Through Rate - this is the click through rate for post click conversion, i.e. when the ad has been clicked and the viewer has converted (e.g. made a purchase, signup etc.)
conv_postview_revenuefloatConversion revenue View-Through Rate - Revenue from post view conversions.
conv_srrfloatBuyer Spend / Conversion Revenue
impressions_viewableintThis is the number of impressions that are rendered, such that they can be viewed by a user. This data is provided by MOAT.
impressions_viewable_percentfloatThis is the number of viewable impressions over the measurable impressions as determined by MOAT. This value is expressed as a percentage.
impressions_measurableintThis is a measure of the number of impressions that can be tracked by MOAT. This includes both viewable and non-viewable impressions. Some impressions may not be tracked if MOAT isn’t tracking the impression source, application or website where those impressions may occur.
impressions_measurable_percentfloatThis is the percentage of trackable impressions (by MOAT) over the total impressions.

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