trader_delivery_segment_tags (Trader API v1)
  • 26 Jun 2023
  • 1 Minute to read
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trader_delivery_segment_tags (Trader API v1)

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Article summary

trader_delivery_segment_tags

  • Data retention: 13 months
  • Maximum selected date range: 1 year and 1 day

Dimensions

  
NameTypeDescription
hourstringDate and hour in ISO format (ex: 2020-01-01-10)
daystringDate in ISO format (ex: 2020-01-01)
hour_of_daystringHour of the day, in 24h format (ex: 10)
day_of_weekstringDay name of the week (ex: Wednesday)
buyer_idintBuyer identifier
buyer_namestringBuyer name
country_codestringCountry Name
country_namestringCountry Name
region_codestringState, Province or Region Name
region_namestringState, Province or Region Name
browser_idint(ex: Google Chrome, Samsung Internet)
browser_namestring(ex: Google Chrome, Samsung Internet)
language_idint(ex: EN, FR)
language_namestring(ex: EN, FR)
device_type_idintex: Connected TV
device_type_namestringex: Connected TV
device_idint(ex: Tizen TV)
device_namestring(ex: Tizen TV)
browser_variant_idint(ex: Microsoft Internet Explorer 11)
browser_variant_namestring(ex: Microsoft Internet Explorer 11)
operating_system_idintOperating System (ex: Tizen, Microsoft Windows)
operating_system_namestringOperating System (ex: Tizen, Microsoft Windows)
operating_system_variant_idintex: Microsoft Windows 10
operating_system_variant_namestringex: Microsoft Windows 10
segment_idintSegment identifier
segment_namestringSegment name

Metrics

NameTypeDescription
callsintCalls
calls_newintCalls new
calls_new_ratefloatCalls new rate
calls_returningintCalls returning
calls_returning_ratefloatCalls returning rate
calls_trackableintCalls trackable
calls_trackable_ratefloatCalls trackable rate
unique_browsers_approx_cumulintCumulative approximate unique browsers
unique_browsers_approxintApproximate unique browsers
calls_untrackableintCalls untrackable
calls_untrackable_ratefloatCalls untrackable rate

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