Overview

Welcome to the Advanced Analytics Dashboard (the Dashboard).

The Dashboard is a data visualization tool that provides you with a holistic view of campaign performance in an interactive, easy to understand interface.

It displays campaign delivery data in real-time and incremental reach report metrics in interactive charts on two different dashboards:

• Advertiser dashboard: provides an overview of overall performance
• Campaign dashboard: provides detailed delivery metrics and displays incremental reach data published from DSP

Log in

Navigate to the Dashboard. You will be redirected to the DSP log in page.

Enter your DSP username and password. Click Sign In. You will be logged in and will land on the Dashboard home page.

Home page

Advertisers associated with your buyer account are displayed on the home page.

You can switch from account to account using the drop down menu. The list of associated advertisers will refresh and be displayed.

Click on the advertiser name to display the advertiser dashboard screen.

Promote an advertiser

Advertisers you follow are displayed at the top of the list, you can promote an advertiser by following it.

1. Identify the advertiser you want to follow.
2. Click on the three horizontal dots in the Action column. The Follow option displays.
3. Click Follow to promote the advertiser to be a favorite. A star icon displays next to the advertiser name and the advertiser rises to the top of the list.

Demote an advertiser by removing the Follow status: Click the three horizontal dots in the Action column of a followed advertiser and click Unfollow. The followed advertiser no longer appears at the top of the list.

Advertiser dashboard

The Advertiser dashboard is displayed when you select an advertiser on the home screen. Data is displayed in real-time.

Hover your mouse over the sections encircled in yellow in the following screenshot for information about the different parts of the dashboard and how to use them.

Select a campaign on the advertiser dashboard screen to view the Campaign dashboard and related delivery data.

Campaign dashboard

The Dashboard displays real-time delivery data, including the number of daily, weekly, and monthly conversions as well as incremental reach (IR) data.

Unlike delivery data IR data must be generated and published individually.

Delivery data

You can learn about the delivery data displayed in the dashboard by hovering your mouse over the highlighted sections.
You can view the Conversions over Time graph in the Delivery tab.

Hover your mouse over the sections outlined in yellow on the screenshot below for information about the different parts of this screen and how to use them.

Incremental reach data

You can view incremental reach (IR) data by generating it in DSP and publishing it to the Dashboard using the following two step process.

In DSP:

Generate an IR report

On the Incremental Reach screen, publish the report to the Dashboard by clicking on the export icon under the actions column. The dashboard export column updates when processing is complete.

On the Dashboard:

To view your IR data, click on the Incremental Reach tab on the Campaign Dashboard screen.

Reports that include an audience universe are actively displayed in the tab next to the Samsung Universe.

Learn more about the data displayed in the dashboard by hovering your mouse over the highlighted sections.

FAQs

Data

• What time zone does the Dashboard use?

The Dashboard uses the time zone set in the DSP user settings.

• How is reach calculated?

We calculate reach, the count of unique devices that were exposed to your campaign, differently depending upon the device:

• For Samsung TVs, we count individual TVs.
• For mobile devices with an available mobile ID, we use that ID.
• In all other circumstances, we rely on the household as determined by the IP address.

Publishing incremental reach reports

• What happens if my export fails?

If your export to the Dashboard fails, duplicate, regenerate and export your report again.

• What happens if I export more than one Incremental Reach report for the same campaign?

The IR tab will display the latest report. The Dashboard does not display multiple IR report data.

• Can I export an incremental reach report more than once?

No, you can only export an incremental reach report once. If you want to view incremental reach data on the Dashboard that you previously published, duplicate the report in DSP, generate and export it to the Dashboard

• Why is the Export to Dashboard option not enabled in the DSP?

Export to dashboard is available after a report has been successfully created. Export to dashboard is disabled when:

(1) The report is still processing and the status is PROCESSING and/or
(2) The report has already been exported to the dashboard.

The dashboard export column will display to let you know that it is ready and waiting for you on the Dashboard.