The Dashboard
- 06 Dec 2023
- 4 Minutes to read
- DarkLight
The Dashboard
- Updated on 06 Dec 2023
- 4 Minutes to read
- DarkLight
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Overview
Welcome to the Advanced Analytics Dashboard (the Dashboard).
The Dashboard is a data visualization tool that provides you with a holistic view of campaign performance in an interactive, easy to understand interface.
It displays campaign delivery data in real-time and incremental reach report metrics in interactive charts on two different dashboards:
- Advertiser dashboard: provides an overview of overall performance
- Campaign dashboard: provides detailed delivery metrics and displays incremental reach data published from DSP
Log in
Navigate to the Dashboard. You will be redirected to the DSP log in page.
Enter your DSP username and password. Click Sign In. You will be logged in and will land on the Dashboard home page.
Home page
After logging in, you will land on the home screen. Advertisers associated with your buyer account will be displayed.
If you have multiple buyer accounts, switch from account to account using the drop down menu. The list of associated advertisers will refresh and be displayed.
Click on the advertiser name to display the advertiser dashboard screen.
Promote an advertiser so it rises to the top of your screen by following it. To follow an advertiser, perform the following steps:
- Identify the advertiser you want to follow.
- Click on the three horizontal dots in the Action column. The Follow option displays.
- Click Follow to promote the advertiser to be a favorite. A star icon displays next to the advertiser name and the advertiser rises to the top of the list.
Demote an advertiser by removing the Follow status: Click the three horizontal dots in the Action column of a followed advertiser and click Unfollow. The followed advertiser no longer appears at the top of the list.
Advertiser dashboard
The Advertiser dashboard is displayed when you select an advertiser on the home screen. Data is updated and displayed in real-time.
Hover your mouse over the sections encircled in yellow on the screenshot below for information about the different parts of this screen and how to use them.
Select a campaign on the advertiser dashboard screen to view the Campaign dashboard and related delivery data.
Campaign dashboard
Delivery data
Delivery data is displayed and updated in real-time. Note that the Conversions over Time graph is now available in the Delivery tab. This graph displays the number of conversions that occurs daily, weekly, and monthly.
Hover your mouse over the sections outlined in yellow on the screenshot below for information about the different parts of this screen and how to use them.
Delivery data is displayed based on the time-zone set in your DSP user settings
Incremental reach data
Incremental reach (IR) data is generated in DSP and published to the Dashboard. It will not appear on the Dashboard by default like delivery data.
Follow this two step process to generate and publish incremental reach data:
In DSP:
Generate an IR report
On the Incremental Reach screen, publish the report to the Dashboard by clicking on the export icon under the actions column. The dashboard export column will update to when processing is complete.
Reports can only be exported if
- they have successfully finished processing and their status is set to AVAILABLE and/or
- they contain one campaign.
On the Dashboard:
To view your IR data, click on the Incremental Reach tab on the Campaign Dashboard screen.
If your report included an audience universe, it will be on a tab next to the Samsung Universe and be the actively displayed tab.
The IR tab does not automatically update on the Dashboard. It reflects the IR on the date that the report was generated in DSP.
To view up to date IR data, create and publish a new IR report in DSP.
Hover your mouse over the sections outlined in yellow on the screenshot below for information about the different parts of this screen and how to use them.
FAQs
Data
- What time zone does the Dashboard use?
The Dashboard uses the time zone set in the DSP user settings.
- How is reach calculated?
We calculate reach, the count of unique devices that were exposed to your campaign, differently depending upon the device:
- For Samsung TVs, we count individual TVs.
- For mobile devices with an available mobile ID, we use that ID.
- In all other circumstances, we rely on the household as determined by the IP address.
Publishing incremental reach reports
- What happens if my export fails?
If your export to the Dashboard fails, duplicate, regenerate and export your report again.
- What happens if I export more than one Incremental Reach report for the same campaign?
The IR tab will display the latest report. The Dashboard does not display multiple IR report data.
- Can I export an incremental reach report more than once?
No, you can only export an incremental reach report once. If you want to view incremental reach data on the Dashboard that you previously published, duplicate the report in DSP, generate and export it to the Dashboard
- Why is the Export to Dashboard option not enabled in the DSP?
Export to dashboard is available after a report has been successfully created. Export to dashboard is disabled when:
(1) The report is still processing and the status is PROCESSING and/or
(2) The report has already been exported to the dashboard.
The dashboard export column will display to let you know that it is ready and waiting for you on the Dashboard.
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