Standard Segment

The Standard Segment is a simple pixel and can be embedded on a web page directly or implemented using your preferred tag manager. Each segment will have a different tag/pixel to implement.

Standard segments can optionally receive order-level conversion data (Order ID and Order Value) from the website when Revenue Tracking are enabled.

Create a standard segment

1. In the left menu, click Data and select Segments.
   You will then see the segment listings on the screen.

2. In the upper right-hand corner, click +New Segment and select Standard Segment.

3. Fill out the following form and click Create to finish.

General Settings

• Name: Enter a name for your segment.
• Expiry: Enter an expiry time for the retargeting. E.g.: if 15 days is selected, a user that has not been detected for a period of 15 days will no longer be included in the segment.
• Description: Enter a description of the segment.

Tag Type Selection

Choose from two pixel version options:

Revenue Tracking (Optional)

Enable Revenue Tracking to include Order ID and Order Value parameters in your pixel:

• Order ID: Unique identifier for each conversion/transaction.
• Order Value: Revenue value for ROAS calculation.
• Always paired: Order ID and Order Value must be enabled/disabled together.
• Mutable: Can be toggled on/off after pixel creation.

To track your customers' behavior more efficiently enable Revenue Tracking to include Order ID and Order Value parameters in your pixel.

Copy or Download a Standard pixel/tag

1. On the segment row, click the three dots located in the Actions column.

2. Select Copy Tag to copy the tag to your clipboard.

3. Select Download Tag to download a .txt file containing the pixel/tag.

Implement a Standard tag

The Samsung DSP standard pixel can be placed directly on a web page on your website or in your preferred tag manager, such as Adobe Tag Manager or Google Tag Manager.

Generated Segment Tag

Once created, you can view and copy the generated pixel tag from the pixel details page.

Image Segment Examples

Cookie-based (V1) Implementation

Here's an example of a cookie-based standard pixel tag.

Basic Implementation:

<img src="//rtb.adgrx.com/segment/XXXX/yyy.gif" width="1" height="1" border="0" />

With Revenue Tracking:

<img src="//rtb.adgrx.com/segment/XXXX/yyy.gif?order_id=ORDER_12345&order_value=149.99" width="1" height="1" border="0" />

Cookieless (V2) Implementation

Here's an example of a cookieless standard pixel tag.

Basic Implementation:

<img src="//rtb.adgrx.com/segments_v2/XXXX/yyy.gif" width="1" height="1" border="0" />

With Revenue Tracking:

<img src="//rtb.adgrx.com/segments_v2/XXXX/yyy.gif?order_id=ORDER_12345&order_value=149.99" width="1" height="1" border="0" />

Tag Manager Implementation

All pixel versions can be implemented through tag managers:

• Google Tag Manager: Use Custom Image or Custom HTML tags
• Adobe Tag Manager: Use Image Beacon or Custom Code

JavaScript Implementation

In some cases, you might need to implement the pixel as JavaScript code:

Cookie-based Version:

var __SAMSUNG_DSP_PIXEL = new Image();
__SAMSUNG_DSP_PIXEL.src = "//rtb.adgrx.com/segment/XXXX/yyy.gif?order_id=ORDER_12345&order_value=149.99";

Cookieless Version:

var __SAMSUNG_DSP_PIXEL = new Image();
__SAMSUNG_DSP_PIXEL.src = "//rtb.adgrx.com/segments_v2/XXXX/yyy.gif?order_id=ORDER_12345&order_value=149.99";

Button Implementation

While the best and most reliable way to call tags or pixels is directly on a page or via a tag manager, it is also possible to call our tag when the user clicks on a button.

Without redirect or redirect that opens a new tab/window
If clicking the button does not redirect the user to another page or opens a new tab/window, the tag or pixel should be called correctly:

<script>
function buttonSamsungDSPTracking() {
  var __SAMSUNG_DSP_PIXEL = new Image();
  __SAMSUNG_DSP_PIXEL.src = "//rtb.adgrx.com/segments_v2/XXXX/yyy.gif?order_id=ORDER_12345&order_value=149.99";
}
</script>
<a href="https://www.customer.com/page123" target="_blank" onclick="buttonSamsungDSPTracking();">button</a>

With redirect in the same tab/window
If the button redirects the user to another page in the same tab/window, you need to prevent the default redirect temporarily:

<script>
function buttonSamsungDSPTracking(pLinkObj) {
  evt.preventDefault ? evt.preventDefault() : (event.returnValue = false);

  var __SAMSUNG_DSP_PIXEL = new Image();
  __SAMSUNG_DSP_PIXEL.src = "//rtb.adgrx.com/segments_v2/XXXX/yyy.gif?order_id=ORDER_12345&order_value=149.99";

  setTimeout("window.location.href ='" + pLinkObj.href + "'", 1000);
}
</script>
<a href="https://www.customer.com/page123" onclick="buttonSamsungDSPTracking(this); return false;">button</a>

Revenue Tracking Parameters

When Revenue Tracking are enabled, you can pass order-level data:

Parameters

• order_id (string): Unique identifier for the conversion/transaction
• order_value (float): Revenue value for ROAS calculation

Example Values

• order_id=ORDER_12345 or order_id=TRANS_ABC123
• order_value=149.99 or order_value=1299.00

Legacy Parameter: The previous AG_REV parameter is still supported but deprecated. Use order_value for new implementations.

Data Parameters (Deprecated)

Revenue (conversion)

Optionally, it is possible to pass in the "revenue" generated from a conversion into the standard segment tag. This allows Samsung DSP to report on conversion revenue.

To do so, simply add ?AG_REV= and the value of the conversion, as shown below.

<img src="//rtb.adgrx.com/segments/XXXX/yyy.gif?AG_REV=1.25" width="1" height="1" border="0" />

View Segments Activity (Reporting)

Click the three dots and select Segments under Reports or Real-Time section.