Sponsored Row
- 30 May 2024
- 9 Minutes to read
- DarkLight
Sponsored Row
- Updated on 30 May 2024
- 9 Minutes to read
- DarkLight
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If you are interested in adding this feature, please contact your Account Manager, i.e., Admin.
Please note that this creative is applicable to 2022 Samsung TV models.
This feature is compatible with 2022 Samsung TV models for now. Backward compatibility with older TV models is planned for October through a firmware update.
The Sponsored Row creative gives another dimension to the traditional presentation of ads on a TV.
Instead of using a simple tile or banner, you can display your ad in a form of a catalog.
As you can define from 5 to 10 ad tiles, you can promote more content and increase your chance to attract more people. This results in extending your reach and generating more revenue.
Using this format enhances user experience, making the discovery of new content enjoyable. As viewers would intuitively delve into your collection by scrolling to the right, they won’t see your ad as a mere ad but as an extension of recommended content, which will increase their screen time.
Feature Availability
Some features are not supported yet in every region. Use this table to see if you have access to this feature based on your location.
| Region | Country |
|---|---|
| Americas | US, CA |
| Asia–Pacific (APAC) | IN |
| European Union | UK, FR, DE, IT, ES |
General Settings
- Name: Enter a name for the creative.
- Advertiser: Enter an advertiser’s name or select an advertiser from the drop-down list.
- Language: Enter a language or select one from the drop-down list. Available languages are Chinese, Danish, English, Finnish, French, Norwegian, Spanish, and Swedish. At the flight level, further restrictions can be applied to only deliver the impressions of the creative to browsers that have the same language in their setting. If Any is selected for language, this will have no effect.
- External Label: This is a free-form section and can be left blank. An external label can be provided to facilitate reporting across different systems. After impressions have been delivered, reports pivoted around this field can be pulled from the Delivery extract reports.
Additional Information For Political Creative
This section appears only for Political Advertisers. See Advertisers for more information.
- US State(s): Tick the checkboxes in the drop-down list to select the state(s) targeted by this the ad.
- Name of Candidate or Ballot #: Enter the candidate's name or ballot number to identify voters.
- Name of Committee: Enter the name of the primary campaign committee and any other authorized committee that includes the candidate's name.
- Committee Identification Number : Enter the committee identification number provided by the Federal Election Commission (FEC). If you don't have this number, click the slider to disable this field.
- Contact information of the Committee or individual paying for the ad: Provide the necessary information about the committee or the individual submitting the ad. This may include a valid driver's license, or other identification card issued by a government agency of the Commonwealth, any of its political subdivisions or the United States. You may also provide a phone number that allows the person responsible for accepting the ad to contact the person and verify/validate the accuracy of the identification details before running the advertisement.
- Treasurer of the Political Committee: Enter the name of the person who has signed and dated at the bottom of the Statement of Organization document.
- Target Audience Description: You can provide details of the audience who will receive the ad on their screen.
Sponsor Information
- Sponsor icon: Browse to the place where the icon representing the advertiser’s logo is located, or drag and drop this image to the dotted rectangle.
- The icon must comply with the following specifications:
| Supported Formats | Dimension |
|---|---|
| JPG or PNG | 48×48 px |
- Sponsor title description: Use this field to add the label that will be placed above your tile collection. For instance, if you promote shows from a channel, you could add as a description Trending Now on
Channel_Name.
Sponsored Row Tiles
- Tile name: Enter the label that will be placed above this tile.
- Tile image: Browse to the place where the image representing the content for this tile is located, or drag and drop this image to the dotted rectangle.
- The image must comply with the following specifications:
| Supported Formats | Dimension |
|---|---|
| JPG or PNG | 1536×864 px |
- Ad title: Enter the name of the content promoted by this tile. The title will be placed below the tile.
- Content rating: Use this drop-down list to select the audience intended for this content. This rating system applies to Movie, TV, or Game content. Click on the expandable section for more details about the rating.
Rating Details
| RATING LABEL | DESCRIPTION |
|---|---|
| MOVIE | |
| G – General | All ages admitted. Nothing that would offend parents for viewing by children. |
| PG – Parental Guidance | Some material may not be suitable for children. Parents urged to give parental guidance. May contain some material parents might not like for their young children. |
| PG-13 – Parents Strongly Cautioned | Some material may be inappropriate for children under 13. Parents are urged to be cautious. Some material may not be appropriate for pre-teenagers. |
| R – Restricted | Under 17 requires accompanying parent or adult guardian. Contains some adult material. Parents are urged to learn more about the film before taking their young children with them. |
| NC-17 – Adults Only | No one 17 and under admitted. Clearly adult. Children are not admitted. |
| A – Adult (CA) | For programs containing violence or mature content that should not be viewed by teenagers. |
| 14A – 14 Accompaniment (CA) | Programs suitable for persons 14 years of age or older. Persons under 14 must be accompanied by an adult. |
| 18A – 18 Accompaniment (CA) | Programs suitable for persons 18 years of age or older. Persons under 18 must be accompanied by an adult. |
| TV | |
| G – General | Programs suitable for all ages; these are not necessarily children's shows. |
| PG – Parental Guidance | Parental guidance is recommended; these programs may be unsuitable for younger children. |
| MA – Mature Audience | These programs are intended to be viewed by mature, adult audiences and may be unsuitable for children under 17. |
| Y – Very Young Audience | Programs aimed at a very young audience, including children from ages 2-6. |
| Y7 – Older Children | Programs most appropriate for children age 7 and up. |
| Y7-FV – Older Children - Fantasy Violence | Programs with fantasy violence that may be more intense or more combative than other programs in the TV-Y7 category. |
| 14 – Age 14 and Older | These shows may be unsuitable for children under 14. |
| 18 – Age 18 and Older (CA) | These shows may be unsuitable for children under 18. |
| C – Children (CA) | Programs designed to meet the educational and entertainment needs of school-aged children up to the age of 14. |
| GAME | |
| E – Everyone | Content is generally suitable for all ages. May contain minimal cartoon, fantasy or mild violence and/or infrequent use of mild language. |
| RP – Rating Pending | Not yet assigned a final ESRB rating. Appears only in advertising, marketing and promotional materials related to a physical (e.g., boxed) video game that is expected to carry an ESRB rating, and should be replaced by a game's rating once it has been assigned. |
| T – Teen | Content is generally suitable for ages 13 and up. May contain violence, suggestive themes, crude humor, minimal blood, simulated gambling and/or infrequent use of strong language. |
| E10+ – Everyone 10+ | Content is generally suitable for ages 10 and up. May contain more cartoon, fantasy or mild violence, mild language and/or minimal suggestive themes. |
| AO – Adult Only 18+ | Content suitable only for adults ages 18 and up. May include prolonged scenes of intense violence, graphic sexual content and/or gambling with real currency. |
| M – Mature 17+ | Content is generally suitable for ages 17 and up. May contain intense violence, blood and gore, sexual content and/or strong language. |
| RP Likely M17+ – Rating Pending Likely Mature 17+ | Not yet assigned a final ESRB rating but anticipated to be rated Mature 17+. Appears only in advertising, marketing, and promotional materials related to a physical (e.g., boxed) video game that is expected to carry an ESRB rating, and should be replaced by a game’s rating once it has been assigned. |
Sources:
- Movies: Film Ratings
- TV: About the FCC
- Games: About Us | ESRB Ratings
- Content description: Use this field to provide details regarding the content presented on this tile. For instance, if the tile promotes an episode from a TV show, you can add a synopsis describing what this episode is about.
- Impression trackers: Impression tracker URLs can be added by clicking the +Add button.
- Click trackers: Click tracker URLs can be added by clicking the +Add button.
- Based on the +Add button you click (next to Impressionor Click trackers), a field to enter the URL will be generated.
- Click on the X to remove a tracker.
Click Action
The following click actions are supported and can be selected from the drop-down list.
Application
This action will open the specified application if it is already installed on the TV.
Otherwise, the user will be redirected to the download page for the specified application in the App Store.
Optionally, it can go to a specific in-app location.
- Country: Type or select the country from the drop-down list. This specifies the country where you want the application click action to function as specified.
Selecting a country will specify which country you wish to enable the click action as described. This will ensure that the applications from the respective drop-down list are available in the selected country. This also ensures that when multiple applications have the same name in different countries, then App ID available in the selected country will populate the applications list. However, selecting the country will not restrict all impressions to the selected country.
- App name: Type or select the application name from the drop-down list.
- Deep link string: An optional deep link string can be provided to access a specific in-app location.
Full-Screen Video
This action will play a video in full-screen mode.
- Video title: Enter a title for the video. Maximum of 25 characters, including spaces.
- Video description: Enter a description for the video. Maximum of 40 characters, including spaces.
- Video file: Drag the video file or browse the local machine to upload the video asset.
- Video third-party trackers: Tracker URLs can optionally be added for the following progress points and actions. A field will be generated for each of the selected trackers. Enter the respective URLs in these fields.
- End card image size: Select the End Card image size from the drop-down list. Available options are Medium Rectangle (300x250px) and Rectangle (480x270px).
- End card image file: Drag and drop or browse the local machine for the End Card image asset.
- End card message: If this field is available for the creative type, an optional message can be entered in this field.
- End card action: Select the click action for the End Card from the drop-down list.
Virtual Tune-In
This action will open the Samsung TV Plus application and open the specified channel.
- Provider ID: Enter the Provider ID of the Samsung TV Plus channel you want to direct the user to.
- Service ID: Enter the Service ID of the Samsung TV Plus channel you want to direct the user to.
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