---
title: "Set Up a Campaign"
slug: "set-up-a-campaign"
updated: 2025-09-18T01:48:19Z
published: 2025-09-18T01:48:19Z
canonical: "help.dsp.samsungads.com/set-up-a-campaign"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.dsp.samsungads.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Set up a campaign

Samsung DSP simplifies the campaign creation process by providing a guided workflow ensuring only relevant settings are made available, while guaranteeing optimal performance and delivery.

          
          

A campaign consists of one or more flights that contain the creative material viewers see on different media (TVs, mobile devices, etc.). See [Set up a Flight](/docs/set-up-a-flight) for more information.

---

Click on one of these tiles for more information about creating a *Real-Time Bidding* or *Programmatic Guaranteed* campaign type:

    
         
                       [![](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/rtb-type-enabled.svg?sv=2026-02-06&spr=https&st=2026-11-04T05%3A12%3A48Z&se=2026-11-04T06%3A12%3A48Z&sr=c&sp=r&sig=SxK1oqigP%2B0ocnSj6kICxUPl0t5DAp32kSXtMGM%2Fhp4%3D) ##### Real-Time Bidding (RTB) Provides full customization over audience, targeting, inventory sources and other settings.](/docs/real-time-bidding-campaign) 
        
         
                   [![](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/pg-type-enabled.svg?sv=2026-02-06&spr=https&st=2026-11-04T05%3A12%3A48Z&se=2026-11-04T06%3A12%3A48Z&sr=c&sp=r&sig=SxK1oqigP%2B0ocnSj6kICxUPl0t5DAp32kSXtMGM%2Fhp4%3D) ##### Programmatic Guaranteed Associate your campaign with a Programmatic Guaranteed deal to serve your ads.](/docs/programmatic-guaranteed-campaign)