---
title: "Segment Overview"
slug: "segments-pixels"
updated: 2025-02-19T19:01:25Z
published: 2025-02-19T19:01:25Z
canonical: "help.dsp.samsungads.com/segments-pixels"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.dsp.samsungads.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Segment Overview

Each segment created in Samsung DSP can be used for retargeting purposes on cookie-enabled devices without requiring any additional setup.

Those same segments can also be leveraged for conversion tracking by including them in a conversion group. See [Conversion Group](/v1/docs/conversion-group) for more details.

          
          

If you need a comprehensive understanding of how Samsung DSP handles privacy and cookies, you can refer to the following pages:

- [Cookie Policy](https://samsungads.ca/en/cookie-policy/): The *Cookie Policy* provides detailed information about the different types of cookies used by Samsung DSP and their specific purposes.
- [Privacy Policy](https://samsungads.ca/en/privacy/): The *Privacy Policy* is an essential resource that outlines the data collection practices employed by Samsung DSP. It explains what information is collected, how it is used, and the measures taken to safeguard this data.

## Feature Availability

Some features are not supported yet in every region. Use this table to see if you have access to this feature based on your location.

| Region | Country |
| --- | --- |
| North America | USA, CA |

Samsung DSP supports the following segment types:

- [Standard segment](/docs/standard-segment)
- [Universal Segment](/docs/universal-segment)
- [Offline Segment](/docs/offline-segment)

|  | **How it works** | **Pros** | **Cons** |
| --- | --- | --- | --- |
| **Standard** | 1. A user visits a page on a website with the **Standard Segment Tag** implemented. 2. The **Standard Segment Tag** makes a request to the DSP. 3. The DSP adds the user to the segment. If the standard segment is in a conversion group, the DSP will counts appropriate conversions. | Simple 1-to-1 segment setup per event | **One tag per** segment/event |
| **Universal** | 1. A user visits a page on a website with the **Universal Segment Tag** implemented. 2. The **Universal Segment Tag** makes a request to Samsung DSP. 3. Samsung DSP evaluates the request, looks at all the Universal Segments rules and adds the user to the right segments. If the universal segments selected are in a conversion group, Samsung DSP will counts appropriate conversions. | - **One tag for all** segments, meaning the same tag will be placed on all the different event pages - Can track conversion revenue number, i.e.: cost of the room for a hotel booking - Able to use rule-based logic to create segments/events/conversions. | Setup is a bit more complex |
| **Offline** | 1. A user watches an advertisement on his home TV set. This advertisement has been broadcast by a flight to which an **offline segment** tag is attached. 2. The user goes to the store to buy the promoted product. 3. The advertiser sends conversion data to Samsung Ads including the Offline Segment ID associated with a campaign. 4. Samsung Ads performs matching to determine whether the conversion, i.e., the purchase of the product in-store, is linked to the advertising impression (via the Offline Segment ID), and to identify that the user who performed the conversion is the same one who was exposed to the advertising in question. | Simple 1-to-1 segment setup per event | **One tag** per segment/event |