Samsung TV Native
  • 23 Apr 2024
  • 4 Minutes to read
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Samsung TV Native

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Article summary

Samsung TV Native allows you to create effective customized ad experiences on Samsung TV menus.

These spots are efficient for reaching viewers that initially planned to watch live TV, or use streaming apps.
This section helps you set up each Native Ad accordingly based on their specificities.

Adding Samsung Native TV Creatives

  1. In the upper right-hand corner, click on +New Creative and select one of the Samsung Native TV creative types in the list.
  2. Click on one of the following links for more details:

Creative Sections

Each of the Native TV creative types has their own specificities. However, the following sections are common to all.

General Settings

  • Name: Enter a name for the creative.
  • Advertiser: Enter an advertiser’s name or select an advertiser from the drop-down list.
  • Language: Enter a language or select one from the drop-down list. Available languages are Chinese, Danish, English, Finnish, French, Norwegian, Spanish, and Swedish. At the flight level, further restrictions can be applied to only deliver the impressions of the creative to browsers that have the same language in their setting. If Any is selected for language, this will have no effect.
  • External Label: This is a free-form section and can be left blank. An external label can be provided to facilitate reporting across different systems. After impressions have been delivered, reports pivoted around this field can be pulled from the Delivery extract reports.

Click Action

The following click actions are supported and can be selected from the drop-down list.

Website

This action will open the Samsung TV’s internal browser and browse to the specified URL.

  • Website URL: Enter the URL that the user will be taken to on clicking the ad.

Application

This action will open the specified application if it is already installed on the TV.
Otherwise, the user will be redirected to the download page for the specified application in the App Store.
Optionally, it can go to a specific in-app location.

  • Country: Type or select the country from the drop-down list. This specifies the country where you want the application click action to function as specified.

Selecting a country will specify which country you wish to enable the click action as described. This will ensure that the applications from the respective drop-down list are available in the selected country. This also ensures that when multiple applications have the same name in different countries, then App ID available in the selected country will populate the applications list. However, selecting the country will not restrict all impressions to the selected country.

  • App name: Type or select the application name from the drop-down list.
  • Deep link string: An optional deep link string can be provided to access a specific in-app location.

Full-Screen Video

This action will play a video in full-screen mode.

  • Video title: Enter a title for the video. Maximum of 25 characters, including spaces.
  • Video description: Enter a description for the video. Maximum of 40 characters, including spaces.
  • Video file: Drag the video file or browse the local machine to upload the video asset.
  • Video third-party trackers: Tracker URLs can optionally be added for the following progress points and actions. A field will be generated for each of the selected trackers. Enter the respective URLs in these fields.
  • End card image size: Select the End Card image size from the drop-down list. Available options are Medium Rectangle (300x250px) and Rectangle (480x270px).
  • End card image file: Drag and drop or browse the local machine for the End Card image asset.
  • End card message: If this field is available for the creative type, an optional message can be entered in this field.
  • End card action: Select the click action for the End Card from the drop-down list.

Microsite

This action will open a custom browser in full-screen mode to the specified microsite.

  • Microsite URL: Enter the microsite URL that the user will be taken to on clicking the ad.

  • Country: If your microsite contains buttons to open an app (one or more), select the country from the drop-down list. By selecting the country name, you are specifying where you wish to enable interaction with the apps via the microsite.

  • App names: If your microsite contains buttons to open one or more apps, select all these apps from the drop-down list.

Virtual Tune-In

This option is not available for 1st Screen (2014-2015) creatives.

This action will open the Samsung TV Plus application and open the specified channel.

  • Provider ID: Enter the Provider ID of the Samsung TV Plus channel you want to direct the user to.
  • Service ID: Enter the Service ID of the Samsung TV Plus channel you want to direct the user to.

Universal Guide Application

This option is not available for 1st Screen (2014-2015) and 1st Screen Masthead (2022) creatives.

This action will open the Samsung Universal Guide application and go to the specified in-app location.

  • Deeplink type: Select between the following options:
    • Details Page/2nd Depth: Choose this option if the deep link should open a details page (or second level page) in the Universal Guide application.
    • Row: Choose this option if the deep link should scroll the Universal Guide to a specific row.
  • Deep link string: You can optionally provide a deep link string to link to a specific portion of the application.


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