Revamp budget section
- 14 Dec 2023
- 1 Minute to read
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Revamp budget section
- Updated on 14 Dec 2023
- 1 Minute to read
- DarkLight
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December 14, 2023
What's new?
As part of our commitment to constantly improving the user experience, we have redesigned the Budget section within the Campaign form.
Benefits
For more clarity, we have introduced the field called Spend Pacing where you can select the desired pacing profile. This profile determines the rate at which Samsung DSP allocates your campaign’s budget.
Furthermore, we have taken this opportunity to align the names of certain fields with industry standards, while ensuring they remain easily understandable.
At Samsung, we are committed to continuously improving our platform to meet your needs and provide you with a seamless advertising experience.
For more information about the changes made in this section, please refer to the following tables.
Changes for Budget Allocation
| Before | After | Description |
|---|---|---|
| Shared (Prioritized Impressions) | Prioritized amongst Flights | Total budget at the campaign level will be shared amongst flights. Priorities can be assigned to flights. |
| Manually Assigned | Fixed per Flight | Allows for the budget to be specified per flight. Total budget is at the campaign level. |
| Shared Across | Fluid amongst Flights | Total budget at the campaign level will be shared fluidly amongst flights. |
Changes for Pacing Profiles
| Before | After | Description |
|---|---|---|
| Throttled | Even | Spend the budget evenly over the campaign duration. |
| ASAP | As Soon As Possible | Spend the budget as soon as possible regardless of the campaign duration. |
| Back Loaded | Back Load | Spend the budget at a slower rate at the beginning of the campaign and then continually increase as the campaign progresses. |
| Front Loaded | Front Load | Spend the budget at a faster rate at the beginning of the campaign and then continually decrease as the campaign progresses. |
Availability
This feature is available to all buyers in all regions.
More information
Consult the Budget section in Real-Time Bidding Campaign for more information.
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