Revamp budget section
  • 14 Dec 2023
  • 1 Minute to read
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Revamp budget section

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Article summary

December 14, 2023

What's new?

As part of our commitment to constantly improving the user experience, we have redesigned the Budget section within the Campaign form.

Benefits

For more clarity, we have introduced the field called Spend Pacing where you can select the desired pacing profile. This profile determines the rate at which Samsung DSP allocates your campaign’s budget.

Furthermore, we have taken this opportunity to align the names of certain fields with industry standards, while ensuring they remain easily understandable.

At Samsung, we are committed to continuously improving our platform to meet your needs and provide you with a seamless advertising experience.

For more information about the changes made in this section, please refer to the following tables.

Changes for Budget Allocation

BeforeAfterDescription
Shared (Prioritized Impressions)Prioritized amongst FlightsTotal budget at the campaign level will be shared amongst flights. Priorities can be assigned to flights.
Manually AssignedFixed per FlightAllows for the budget to be specified per flight. Total budget is at the campaign level.
Shared AcrossFluid amongst FlightsTotal budget at the campaign level will be shared fluidly amongst flights.

Changes for Pacing Profiles

BeforeAfterDescription
ThrottledEvenSpend the budget evenly over the campaign duration.
ASAPAs Soon As PossibleSpend the budget as soon as possible regardless of the campaign duration.
Back LoadedBack LoadSpend the budget at a slower rate at the beginning of the campaign and then continually increase as the campaign progresses.
Front LoadedFront LoadSpend the budget at a faster rate at the beginning of the campaign and then continually decrease as the campaign progresses.

Availability

This feature is available to all buyers in all regions.

More information

Consult the Budget section in Real-Time Bidding Campaign for more information.


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