June 17, 2024

What's new?

At Samsung DSP, we are continuously working to enhance our platform and build new features to make you smarter and more effective in meeting your campaign goals this election season.

We have take this opportunity to enhance targeting based on voters location. Our enhanced zip code targeting experience is now faster and more efficient. You can add an unlimited number of zip codes, allowing you to focus on specific areas with greater accuracy.

Benefits

U.S. Congressional District Targeting

Advertisers can now supercharge their campaigns with precise targeting at the U.S. congressional district level. Utilizing the latest mapping data, which includes zip codes corresponding to each district, you can include or exclude specific districts to effectively reach your desired voters. This targeting capability is available for display, mobile and video ads.

Auto-fingerprinting for Political Ads

Leveraging Samsung’s ACR technology, we have enabled political ad fingerprinting through Audience Builder for advertisers. This allows you to identify households exposed to political ads on broadcast networks and retarget them in near real-time via our DSP across channels like TV Plus, Online Video, and other supported inventory channels. Additionally, you can build audiences based on political ad exposures using high level attributes such as state, race (e.g. presidential), U.S. Senate, U.S. House, and more.

Availability

This change is applied to all buyers in US.

More information

Consult Flight Targeting for more information.