Online Video Flight
  • 27 Nov 2023
  • 1 Minute to read
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Online Video Flight

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Article summary

Third party inventory is not yet supported in every region. For now, only the following locations have access: USA and CA.

Online Video flights enable you to amplify and deliver your brand’s message beyond TV with video ads on mobile, desktop, and tablets.

Settings

In the flight configuration page, edit the sections of the following tabs as described.

Strategy tab

  1. Under General Settings, click Bid Tactic.
  2. In the Bid Amount field, enter a value between $15 and $20 on open market.

Targeting tab

  1. Under the Content category, click Platform and select All.
  2. Under the Content category, click Viewability.
  3. Click the Video tab and select the last option (70% Rating: Target inventory with Integral Ad Science predicted viewability rating of 70%).
  4. Under the Targeting category, click Device and Browser.
  5. Select the following options, one at a time, and click Include:
    1. Computer
    2. Mobile
    3. Tablet
  6. Once the 3 device types have been added, you will see the following screen, showing that these 3 device types are included in the audience:

Creatives tab

Creative types compatible with this inventory are:

  • Video
  • Ad Server VAST URL

Select the supported creative types by clicking the checkmark icons on the left of the creative listing.

Included creatives will have a green colored checkmark icon.
Creatives that have not been included will have a grey check mark icon.
Clicking it will include the creative and the icon will be replaced with a green check mark icon.

The best practice is when your VAST tag includes a VPAID component, a second creative with a VAST tag but without a VPAID component should be created to enable delivery on inventory that doesn’t support VPAID components.


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