The offline segment is a tracker that enables Samsung DSP to obtain attribution for any conversions that occur non-digitally, i.e. when people buy a product in a brick-and-mortar store after seeing an ad.

This is achieved by using offline data from a data provider and matching it with campaign data containing the offline segment identifier, to verify whether the ad has resulted in an offline conversion.

Create an offline segment

• In the left menu, click Data and select Segments.

• In the upper right-hand corner, click +New Segment and select Offline Segment.
  

• Fill in out the following form and click Create to finish.
  

• Name: Enter a name for your segment.

• Data Provider: At the moment, only Circana is available. This field is currently read-only and will be editable when other data providers are added.

• Description: Enter a description of the segment.

View Segments Activity (Reporting)

• Click the three dots and select Segments under Reports or Real-Time section.