If you are interested in adding this feature, please contact your Account Manager, i.e., Admin.
The offline segment is a tracker that enables Samsung DSP to obtain attribution for any conversions that occur non-digitally, i.e. when people buy a product in a brick-and-mortar store after seeing an ad.
This is achieved by using offline data from a data provider and matching it with campaign data containing the offline segment identifier, to verify whether the ad has resulted in an offline conversion.
Create an offline segment
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In the left menu, click Data and select Segments.
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In the upper right-hand corner, click +New Segment and select Offline Segment.
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Fill in out the following form and click Create to finish.
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Name: Enter a name for your segment.
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Data Provider: At the moment, only Circana is available. This field is currently read-only and will be editable when other data providers are added.
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Description: Enter a description of the segment.
View Segments Activity (Reporting)
- Click the three dots and select Segments under Reports or Real-Time section.