Monitor deal performance
- 12 Jul 2024
- 1 Minute to read
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Monitor deal performance
- Updated on 12 Jul 2024
- 1 Minute to read
- DarkLight
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This section explains how you can monitor the impressions that were delivered by your campaigns/flights using this deal.
- On the Deal Listing page, click the arrow to reveal deal information.
- In the third section, look for Eligible Bid Requests, Bid Rate, Win Rate, Deal Volume, and Deal Usage.
- Eligible Bid Requests returns the number of bid requests that were qualified for an auction. Eligible means that the bids comply with flight targeting criteria, such as the deal, frequency caps, geography, segments, site lists, creative types, floor price, etc. The Floor Price is the lowest price at which the publisher agrees to sell its inventory for that deal.
- Bid Rate returns the number of bids as % of eligible bid requests in the last 7 days.
- Win Rate returns the number of impressions as a % of bid requests submitted in the last 7 days.
- Deal Volume returns the number of impressions delivered on this deal in the last 7 days.
- Deal Usage returns the number of campaigns and flights this deal is being used. See Deal Usage for more information.
Use Interactive and Real-Time Reports
Use the Interactive and Real-Time reports to extract more details and assess the effectiveness (i.e., number of impressions) of a deal.
Interactive Report | Real-Time Report |
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Samsung DSP prepopulates the report by adding key dimensions and metrics (Dimensions: Deal ID, Campaign ID, Flight ID Metrics: Impressions, Unique Users Approx., Media Spend) so that you can get started evaluating your campaign right away. Samsung DSP generates also a Delivery Chart based on the last 7 days to visually interpret the datasets presented above and ease the reading of the report. See Delivery for more information about the Interactive Report. |
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