---
title: "MMP Configuration with Singular"
slug: "mmp-configuration-with-singular"
updated: 2023-10-03T17:14:41Z
published: 2023-10-03T17:14:41Z
canonical: "help.dsp.samsungads.com/mmp-configuration-with-singular"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.dsp.samsungads.com/llms.txt
> Use this file to discover all available pages before exploring further.

# MMP Configuration with Singular

You can find Samsung specific setup guide [here](https://support.singular.net/hc/en-us/articles/4403239416077-Samsung-Ads-Attribution-Integration?support=true).

- You can also find a step-by-step guide for how to configure any partner in Singular [here](https://support.singular.net/hc/en-us/articles/360053018851).
- You can also find Singular partner configuration FAQ [here](https://support.singular.net/hc/en-us/articles/115000483946-Partner-Configuration).

## Step 1: Enable Samsung Ads on Singular MMP

- In the Singular web app, go to Attribution > Partner Configuration.
- Start typing the *Samsung Ads* in the Search Partners text box and select it from the list.  

![](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/e6f03a2f-223a-4932-a250-155567864202.png?sv=2026-02-06&spr=https&st=2026-11-03T20%3A54%3A56Z&se=2026-11-03T21%3A54%3A56Z&sr=c&sp=r&sig=f0o7GHBRY9ejHnCRQYWiqb7po5ZmPVfsX9iaZakrojo%3D)  

![](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/image-1687862120658.png?sv=2026-02-06&spr=https&st=2026-11-03T20%3A54%3A56Z&se=2026-11-03T21%3A54%3A56Z&sr=c&sp=r&sig=f0o7GHBRY9ejHnCRQYWiqb7po5ZmPVfsX9iaZakrojo%3D)

In general, there’s no need for special configuration other than setting up the following:

1. Setting the App and Site
2. Enabling view-through attributions  - this is optional
3. Enabling fraud postback - this is optional
4. Enabling postbacks on all installs - this is optional
5. Send event postbacks on all installs - **this is required! Make sure to enable this option.**

## Step 2: Configuring the in-app events to be reported on

The advertiser can set up any custom event to be triggered as long as it was enabled in the Singular SDK.

![](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/6d34b11a-17fb-44c7-a1c0-129590627c73.png?sv=2026-02-06&spr=https&st=2026-11-03T20%3A54%3A56Z&se=2026-11-03T21%3A54%3A56Z&sr=c&sp=r&sig=f0o7GHBRY9ejHnCRQYWiqb7po5ZmPVfsX9iaZakrojo%3D)

Ideally, the advertiser should enable the following in-app event postbacks (see details in the screenshot below):

- App open (if enabled by the SDK)
- App login (if enabled by the SDK)
- In-app purchase events
- Uninstall

For in-app purchase events, make sure to select “Send revenue” option.

Singular’s UI may not reflect the actual event name/values that will be passed from the app/SDK to Singular and then to Samsung DSP. Make sure to get those values from the client, so we could properly map the event names in Samsung DSP (see Part 2: Setup in Samsung DSP).

## Step 3: Tracking Link Setup

To generate a tracking link for Samsung Ads:

1. In your Singular account, go to **Attribution > Manage Links** and click **Create Link**.
2. Under **Source Name**, select **Samsung Ads**.  

![](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/image-1687862218026.png?sv=2026-02-06&spr=https&st=2026-11-03T20%3A54%3A56Z&se=2026-11-03T21%3A54%3A56Z&sr=c&sp=r&sig=f0o7GHBRY9ejHnCRQYWiqb7po5ZmPVfsX9iaZakrojo%3D)
3. Configure the link by selecting the desired app site and redirect options (see the [Singular Links FAQ](https://support.singular.net/hc/en-us/articles/360030934212) for help).  

If you want to use the link for retargeting campaigns (re-engagement), expand the **Attribution Settings** section and select **Enable re-engagement tracking**.  

![Screen_Shot_2021-06-24_at_15.48.45.png](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/a046437e-2a6f-4b99-ac44-12a5242f472d.png?sv=2026-02-06&spr=https&st=2026-11-03T20%3A54%3A56Z&se=2026-11-03T21%3A54%3A56Z&sr=c&sp=r&sig=f0o7GHBRY9ejHnCRQYWiqb7po5ZmPVfsX9iaZakrojo%3D)
4. Click **Generate**.
5. You can now see and copy the click-through and view-through link with Samsung Ads-supported macros to use with Samsung Ads.  

![](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/image-1687862234898.png?sv=2026-02-06&spr=https&st=2026-11-03T20%3A54%3A56Z&se=2026-11-03T21%3A54%3A56Z&sr=c&sp=r&sig=f0o7GHBRY9ejHnCRQYWiqb7po5ZmPVfsX9iaZakrojo%3D)