LiveRamp 1st party segments import
  • 29 Sep 2023
  • 2 Minutes to read
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LiveRamp 1st party segments import

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Article summary

A destination account at LiveRamp is a set of configurations that allow you to distribute data to a particular seat, like Samsung.

In most cases, you need to activate a first-party data (or Onboarding) destination account to distribute first-party data or a Data Marketplace destination account to distribute data.

Once you've activated the destination account, you can go to the Segment Distribution page for that destination account to distribute data to your seat at that destination.

Feature Availability

Some features are not supported yet in every region. Use this table to see if you have access to this feature based on your location.

RegionCountry
North AmericaUSA, CA

Step 1 - Create a key in Samsung DSP

  1. Go to Settings > Buyer Settings
  2. Under the LiveRamp section, add the LiveRamp Provider’s Name (usually the advertiser name). This is for your reference only.
  3. Click Generate button (only click one time on the button)
  4. The provider will be added in the table below.
  5. Copy the key to clipboard.
  6. Click on Update Buyer

Step 2 - Activating Samsung as a New Destination Account in LiveRamp

  1. Hover over OUT in the left navigation bar and then select "My Destinations" to navigate to the Your Destination Accounts page.
  2. Click the + New Destination Account tile.
  3. Use the search bar or the filter options to locate the AdGear (Samsung Ads), destination, and then click Activate on the tile for that destination.

The Activate button appears when you hover over the tile.

  1. From the Choose an Integration screen, click Activate for the desired integration type.

Be sure to use the appropriate integration – usually an "Onboarding" integration.

If AdGear is grayed out and can’t be activated, please contact your LiveRamp CSM.

  1. If desired, use one of the methods below to change the default end date:
    1. Click the blue "X" in the End Date field to activate the destination account with no end date

By default, the end date is set to six months after the activation of the destination account and the Account Status is set to “Active”.
6. The default Samsung identifiers will be used unless you change the selections.


7. Enter the Client Key (generated in Samsung DSP) in the "Client" field.

8. Once you fill out all the required fields (and after fixing any validation errors highlighted in red), click Create.

Step 3 - Sending Your Data to Samsung Ads

  1. Once you’ve set up AdGear (Samsung Ads) as a destination, you’re ready to distribute data. On the AdGear destination account tile, click the MANAGE button that appears when you hover over.
  2. From the Segment Distribution page for AdGear (Samsung Ads), select the segments to distribute to this destination by checking the checkboxes to the left of the segment name.
  3. Click Add to Distribution to start the distribution of your selected segments.
  4. Done

Notes

It can take between 1 and 3 days for the 1st Party segment(s) to be available in Samsung DSP


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