---
title: "Interpret your report"
slug: "interpret-your-report"
updated: 2025-12-12T22:06:18Z
published: 2025-12-12T22:06:18Z
canonical: "help.dsp.samsungads.com/interpret-your-report"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.dsp.samsungads.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Interpret your report

## Overview

The **Audience Insights** page has two navigation panels that allow you to customize how and which insights are displayed and a viewing pane that displays the insights:

![Image](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/image-NO4DQ2ON.png?sv=2026-02-06&spr=https&st=2026-11-02T12%3A24%3A45Z&se=2026-11-02T13%3A24%3A45Z&sr=c&sp=r&sig=tipPMVCfo9ihkFXSHW0Bze%2Fsh%2FixfDUMwQ%2FrwFqTtig%3D)

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## Top navigation panel

The navigation panel across the top of the page has a tab for each insight you selected when creating your audience insight. Click each tab to display details for each insight.

Just below the insight tabs is a row of buttons to navigate the metrics associated with each insight. Click the buttons to display details for each metric.

Learn more about the [insights by region](/v1/docs/insights-by-region).

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## Left navigation panel

The navigation panel along the left side of the page contains the following areas: **General Info**: Expand the **General information** section to display basic information about the Audience Insights report including the country and the target and comparison audiences. **Customize Report**: Expand the **Customize the report** section to include/exclude the insights and charts in the downloaded report.

Items highlighted in blue will appear in the viewing page. Select the "x" to remove them from the viewing pane.

![Image](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/image-W9H29UPE.png?sv=2026-02-06&spr=https&st=2026-11-02T12%3A24%3A45Z&se=2026-11-02T13%3A24%3A45Z&sr=c&sp=r&sig=tipPMVCfo9ihkFXSHW0Bze%2Fsh%2FixfDUMwQ%2FrwFqTtig%3D)

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## Viewing pane

The viewing pane displays the charts and and tables that summarize the data for the tab that is selected.

Customize the information that is displayed by selecting the **settings cog icon** and either selecting or clearing the items displayed:

![Image](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/image-SSHEPSO3.png?sv=2026-02-06&spr=https&st=2026-11-02T12%3A24%3A45Z&se=2026-11-02T13%3A24%3A45Z&sr=c&sp=r&sig=tipPMVCfo9ihkFXSHW0Bze%2Fsh%2FixfDUMwQ%2FrwFqTtig%3D)

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