Overview

The Audience Insights page has two navigation panels that allow you to customize how and which insights are displayed and a viewing pane that displays the insights:

Top navigation panel

The navigation panel across the top of the page has a tab for each insight that you selected when creating your audience insight. Click the tabs to display details for each insight.

Just below the insight tabs is a row of buttons to navigate the metrics associated with each insight. Click the buttons to display details for each metric.

Learn more about the insights and associated metrics in the appendix

Left navigation panel

The navigation panel along the left side of the page contains the following areas:
General Info: Expand the General information section to display basic information about the Audience Insights report including the country and the target and comparison audiences.
Customize Report: Expand the Customize the report section to include/exclude the insights and charts in the downloaded report.

Items highlighted in blue will appear in the viewing page. Select the "x" to remove them from the viewing pane.

Viewing pane

The viewing pane displays the charts and and tables that summarize the data for the tab that is selected.

Customize the information that is displayed by selecting the settings cog icon and either selecting or clearing the items displayed: