• Name: Enter a name for the creative.
• Advertiser: Enter an advertiser’s name or select an advertiser from the drop-down list.
• Language: Enter a language or select one from the drop-down list. Available languages are Chinese, Danish, English, Finnish, French, Norwegian, Spanish, and Swedish. At the flight level, further restrictions can be applied to only deliver the impressions of the creative to browsers that have the same language in their setting. If Any is selected for language, this will have no effect.
• External Label: This is a free-form section and can be left blank. An external label can be provided to facilitate reporting across different systems. After impressions have been delivered, reports pivoted around this field can be pulled from the Delivery extract reports.

• US State(s): Tick the checkboxes in the drop-down list to select the state(s) targeted by this the ad.
• Name of Candidate or Ballot #: Enter the candidate's name or ballot number to identify voters.
• Name of Committee: Enter the name of the primary campaign committee and any other authorized committee that includes the candidate's name.
• Committee Identification Number : Enter the committee identification number provided by the Federal Election Commission (FEC). If you don't have this number, click the slider to disable this field.
• Contact information of the Committee or individual paying for the ad: Provide the necessary information about the committee or the individual submitting the ad. This may include a valid driver's license, or other identification card issued by a government agency of the Commonwealth, any of its political subdivisions or the United States. You may also provide a phone number that allows the person responsible for accepting the ad to contact the person and verify/validate the accuracy of the identification details before running the advertisement.
• Treasurer of the Political Committee: Enter the name of the person who has signed and dated at the bottom of the Statement of Organization document.
• Target Audience Description: You can provide details of the audience who will receive the ad on their screen.

• Enable Icon: Checking this box enables consumers to opt out of interest-based advertising.
• Icon Position: If the above box is checked, this drop-down list enables the overlay of the AdChoices icon at either the Top right, Top left, Bottom right, or Bottom left corner of the creative asset. The default and most frequently used position is Top right.

Samsung Ads is proud to be a member of the Digital Advertising Alliance and its AdChoices program, which allows consumers to easily and centrally opt out of ads based on their interests. By enabling AdChoices in your creative, Samsung DSP will automatically attach the official AdChoices icon to your creative in the location of your choice and link to opt-out choices that allow consumers to refuse interest-based ad targeting by Samsung DSP. We strongly encourage you to enable this option when ad targeting is based on user history (e.g. re-targeting or behavioral targeting).

• Declared URL: The declared URL must be the final URL where the ad will redirect, and not an ad server click tracker URL. This field is required on all exchanges. To get the destination URL for the creative:
  • Enter the click URL or click tracker into a browser address bar.
  • The final URL that appears should contain the name of the advertiser. Use this value for the Declared URL.
• Audit requests: Checking the box for AppNexus or DoubleClick will submit an audit request to the respective exchange. The AppNexus and DoubleClick exchanges require an audit prior to the initial bid. If not checked, the creative will not run on these exchanges, but can still run on exchanges that don’t require an audit prior to the bid.

Most exchanges perform Creative audits automatically to verify the level of quality and compliance of the creative. If you are planning to bid with this ad on any publishers accessible via AppNexus or DoubleClick, you must tick AppNexus and/or DoubleClick to submit an audit request. You will see the result of the audit on the Creative Listing page. Winning will only be possible once the creative has passed the audit on the exchanges where it is scheduled to bid.