Geo Lists
- 12 Oct 2023
- 1 Minute to read
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Geo Lists
- Updated on 12 Oct 2023
- 1 Minute to read
- DarkLight
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Samsung DSP allows you to import your own data to enhance the targeting of your campaigns.
By combining both your data and Samsung’s, you get more flexibility and control to further refine your audiences.
For instance, you can require Samsung DSP to target devices only based on criteria such as IP addresses, web addresses, application IDs or locations.
Use this option to group the locations that should be included or excluded from targeting.
Once added to the Targeting tab, this ensures that Samsung DSP will only serve your ads to devices whose geographical areas belong to your approved list.
For example, if your ad is about a baseball match that takes place in a city, this will help you target people living close to the stadium hosting that event.
Access
On the left menu, click on Data and select Geo Lists.
Create a geo list
In the upper right-hand corner, click on +New Geo List.
From this page, you can:
- Use the Status drop-down list [1] to filter the view by presenting only Archived or Active items in the list.
- Use the Column picker icon [2] to customize the view.
- Use the Filter text box [3] to find an item in the list by its name or ID.
- Download the listing as a CSV file by clicking on the CSV button [4].
Configuration
- Enter a name for this list.
- In the Radiuses text box, enter the latitude (decimal), longitude (decimal), and radius (km) by placing a comma between each value.
- Press Enter to add a line break for including other geographical areas in the list.
- In the bottom right-hand corner, click on Create Geo List to validate.
Targeting tab (flight configuration)
In the Geofences tab:
- Enter the name or ID of the Geo List you created in the Filter field.
- Click on the checkmark if you want to include the items in your list in the targeting, OR click on the forbidden sign if you want to exclude the items in your list from the targeting.
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