--- title: "Frequency Caps" slug: "frequency-cap" updated: 2025-03-29T00:41:12Z published: 2025-03-29T00:41:12Z canonical: "help.dsp.samsungads.com/frequency-cap" --- > ## Documentation Index > Fetch the complete documentation index at: https://help.dsp.samsungads.com/llms.txt > Use this file to discover all available pages before exploring further. # Frequency Caps Update on New Flight form Samsung is rolling out a new and streamlined New Flight form. At this time, you are able to use either version of the form. Learn how to switch between versions [here](/docs/set-up-a-flight). Please note: In the older version of the **New Flight form**, the **Frequency Caps** function is located in the **Strategy** tab. When setting up a campaign, your primary objective is to maximize your return on investment (for instance, increase the *Click Through Rate* (CTR)) while gauging your flight's effectiveness based on the number of devices reached. While you want your ad to reach the right audience, you also want to avoid your ad to be “too” intrusive for viewers, as viewing the same ad too many times can lead to the opposite of the intended effect. With **Frequency Caps**, Samsung allows you to set limits on your ad to avoid ad fatigue with viewers. *Ad fatigue* is when a user quickly loses interest in the recommended item (your ad) after being shown the same add too many times in a short period of time. *Frequency Cap* restricts Samsung DSP from targeting audiences that were exposed multiple times to the same ad within a specific time frame. Using this feature ensures: - Samsung DSP displays your ad reasonably per individual user or household based on the IP or device ID. - An increase of your campaign's unique reach by taking into account the exposures from Linear TV ads in your frequency cap. See [Use Case: Frequency Management](/docs/use-case-frequency-management) for more details. --- ## Counting methods Samsung DSP allows you to determine how to apply *Frequency Caps*, to regulate the flight delivery by taking into account either the **IP address** or **Device ID**. ![frequency-cap-selection.png](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/frequency-cap-selection.png?sv=2026-02-06&spr=https&st=2026-11-10T17%3A47%3A16Z&se=2026-11-10T18%3A47%3A16Z&sr=c&sp=r&sig=gWnVAlX7phJL76hafqOfB2kD07LQv2gMSNnQtEuOAek%3D) When it comes to the frequency with which the ad is displayed to a viewer, Samsung DSP tracks views by event, not by calendar period. For example, if you select **1 view per month** and your ad is displayed on May 24 at 11 p.m., the viewer will not see ads from this campaign/flight until June 25. If you select **Forever**, Samsung DSP will show your ad every 60 days. - **Device** means the use of the Device ID as the unique identifier for frequency capping. If you select this option, Samsung DSP will deliver your ads only to identifiable devices or cookie-enabled browsers. By identifiable devices, we refer to devices attached with a Unique Identifier such as AAID, GAID. We suggest that you select **By Device** for ads that will run on a desktop computer, mobile phone, tablet, or Samsung TVs listed as [Audiences](/docs/audiences). Please note that this might reduce available inventory. - **IP address** means the use of the IP Address as the unique identifier for frequency capping. If you select this option, Samsung DSP will show your ads only to devices that provide their full IP address. This means that truncated IP addresses or devices that don't share or leave undefined their IP address will be excluded. We recommend that you select **By IP** for ads that will run on Connected TVs. Please note that this might reduce available inventory. Changing counting methods during flight delivery might exceed the threshold you set for the frequency cap. Connected TVs refer to non-Samsung Smart TVs, Streaming Devices, Game Consoles. ## Frequency caps ![Screenshot_30-1-2025_164431_trader.adgear.com.jpeg](https://cdn.document360.io/287afab9-a086-4024-a782-6cbdb167f005/Images/Documentation/Screenshot_30-1-2025_164431_trader.adgear.com.jpeg?sv=2026-02-06&spr=https&st=2026-11-10T17%3A47%3A16Z&se=2026-11-10T18%3A47%3A16Z&sr=c&sp=r&sig=gWnVAlX7phJL76hafqOfB2kD07LQv2gMSNnQtEuOAek%3D) In the **Frequency Caps** section of the New Flight form, you can see if a frequency cap has been applied at the **Advertiser**, **Campaign Group**, **Campaign**, and/or **Flight** level. Click on **Edit** to modify or add a *Frequency Cap*. See the following pages for more information: - [Advertiser Frequency Cap](/docs/advertiser-frequency-cap) - [Campaign Group Frequency Cap](/docs/campaign-group-frequency-cap) - [Campaign Frequency Cap](/docs/campaign-frequency-cap) - [Flight Frequency Cap](/docs/flight-frequency-cap) ## Additional frequency cap options The following options help you to better refine the frequency caps. ### Matched TVs Enabling this option will limit inventory. **Matched TVs** is a complementary option for both Frequency Cap By Device and By IP. This guarantees Samsung DSP to deliver your ads only to desktop, tablet, mobile devices that can be tied to one or more Samsung TVs. - To set up this filter, click the **Matched TVs** toggle. ### Device Located Enabling this option will limit inventory. **Devices Located** is a complementary option for Frequency Cap By IP that guarantees Samsung DSP to show your ads only to devices that provide the latitude and longitude coordinates, instead of relying on IP-based location. This filter adds an extra layer of precision, as the device-provided location is more precise than the IP-detected location. - To set up this filter, click the **Device Located** toggle. #### Using Geo lists for Device Located As a best practice, we highly suggest that you create a [Geo list](/docs/geo-lists) to fully optimize the usage of the Device Located toggle. Creating a Geo list allows your flight to deliver ads only to devices belonging to the locations specified in the defined geo list. 1. On the left menu, click on **Data** and select **Geo Lists**. 2. In the upper right-hand corner, click on **+New Geo List**. 3. Enter a name for this list. 4. In the **Radiuses** text box, enter the latitude (decimal), longitude (decimal), and radius (km) by placing a comma between each value. 5. Press **Enter** to add a line break for including other geographical areas in the list. 6. In the bottom right-hand corner, click on **Create Geo List** to validate. ### LiveRamp IdentityLink Enabling this option will limit inventory. If you are not sure, please select **No filtering by IdentityLink segments**. LiveRamp IdentityLink is a complementary option for Frequency Cap By Device that guarantees Samsung DSP to show your ads only to devices that are tied to the IdentityLink household ID or the IdentityLink person ID from LiveRamp. LiveRamp IdentityLink household ID represents adults living together at the same location who exhibit a persistent relationship. - To set up this filter, select one of these two options: - **Bid only on devices tied to an IdentityLink household ID**: if selected, Samsung DSP will bid according to the frequency capping parameters set on devices tied to an IdentityLink Household ID. This targets adults living together at the same location (household) who exhibit a persistent relationship. - **Bid only on devices tied to an IdentityLink person ID**: if selected, Samsung DSP will bid according to the frequency capping parameters on devices tied to IdentityLink Person ID. *IdentityLink Person ID* represents an individual.