---
title: "Flight Budget and Bid Tactic"
slug: "flight-bid-tactic"
updated: 2023-10-14T00:40:55Z
published: 2023-10-14T00:40:55Z
canonical: "help.dsp.samsungads.com/flight-bid-tactic"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.dsp.samsungads.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Flight Budget and Bid Tactic

In the *Bid Tactic* section, you define the budget and how it should be spent.

A bid represents the amount you are willing to pay in order to win an impression and achieve your campaign goal.

The tactic you select determines the pace at which Samsung DSP should bid, and it mainly depends on the desired result you seek from your target audience. It is advisable to choose the bid tactic that aligns most effectively with your primary Key Performance Indicator (KPI).

---

## Bid tactics

Samsung DSP offers different bid tactics to fit your needs.

- [Fixed Bid Tactic](/docs/fixed-bid-tactic)
- [Maximize Website Conversions Bid Tactic](/docs/maximize-website-conversions-bid-tactic)
- [Programmatic Guaranteed Bid Tactic](/docs/programmatic-guaranteed-bid-tactic)
- [Dynamic Bid CPM Bid Tactic](/docs/dynamic-bid-cpm-bid-tactic)