When you launch your flight(s), they must pass through an auction phase, where the highest bidders win the right to display your ads on devices.

While bidding price is one of the leading reasons why a flight(s) may not win an impression or deliver your ads, there are other possible factors to consider as well.

In this regard, the Bid Loss Reasons feature helps you discover the causes explaining why your campaign under-delivers or fails at delivering. This is acting as another tool at your disposal to monitor and troubleshoot your campaign.

It provides detailed information on the percentage or volume loss experienced in your flight(s), highlighting the exchange that rejected your bid. Additionally, this feature offers insights into the reason for rejection, such as issues with targeting criteria, bid prices, or creative non-compliance. By understanding the exact reasons for bid losses, you can address these issues and rectify the situation by making necessary adjustments to your flights.

To further assist you, this feature also suggests possible solutions to mitigate bid losses. These solutions may include revising targeting parameters, adjusting bid prices, or modifying creative assets to meet exchange compliance. By implementing these recommended solutions, you can significantly increase the chances of your bids winning and your flights effectively delivering the ads to your targeted audience.

Access

1. In the left pane, click Campaigns .
2. In the Campaign Listing page, click a campaign to access the Flight Listing section.
3. In the Campaign Show Page, scroll down to the Flight Listing section.
4. Under the Actions column, click the three dots and select Bid Loss Reasons.
   

Usage

1. In the Bid Loss Reasons window, you can:
   1. Use the Chosen Flight drop-down list to easily switch between different flights.
   2. Use the Study Period drop-down list to track the performance over the past 7, 14 or 30 days. You can use this option to compare the effectiveness of any adjustments you have made in resolving the causes of bid loss. If a change is made, it takes 2 to 3 hours for it to take effect. As this page shows the total amount, it is possible to see that the reasons for loss do not continue to increase.
   3. Gain access to the bid loss reasons by selecting either the By Reason or By Exchange tabs.

In the By Reason tab, you will find the following information:

• Code and Bid Loss Reason: These reasons (errors) and their corresponding codes are from IAB OpenRTB Project v2.5. which adheres to industry standards. This standardized language and terminology enable the Samsung Support team to effectively communicate with the Exchange. By clicking the arrow, you have access to:
  

• [1] A code number provided to facilitate understanding of the reason for rejection from the exchange. See Code Description for more information.

• [2] A description of the specific reason for the bid loss.

• [3] A suggestion and a direct link to the relevant page where you can apply the necessary changes to rectify the situation.

• [4] A list of the exchange(s) that contributed to the bid loss.

• Bid Loss Volume and Bid Loss %: These columns provide you with the number of lost bids and the corresponding percentage.

Code Description

Here is the list of codes and their corresponding description: