The Fixed bid tactic provides you full control over the budget allocated for each flight.
You can specify how much should be dedicated on a regular basis to win an impression.

Settings

1. In the Flight Bid Tactic, select Fixed Bid.
2. In the Budget field, you can either leave it as is or change the value. By default, Samsung DSP retrieves the value you added in the Spend Objective field from the campaign form. You can select in the drop-down list a pacing mode.
   
   Factors to consider if you adjust the following settings when a campaign is running:

   • Changing pacing options may require time to regulate campaign spending. If you select As Soon As Possible, this may result in over delivery.
   • Changing the allocated budget may result in spike in campaign spending.
3. In the Priority Group (For Shared (Prioritized Impressions) campaigns), enter a number to indicate the importance you place on this flight versus the others. For instance, if you have three flights on a campaign, you might want that this one precedes the others. In this case, you would enter 1 (highest priority) for this one and 2 and 3 for the rest. The number you enter here influences how Samsung DSP will convey bid traffic to this flight -> lower priority flights will leave most impressions to higher priority flights.
4. In the Bid Amount field, enter the amount you will bid for this specific flight, systematically. This does not include the platform fees, ad serving fees, data fees, buyer margin, or any other fees.